Lunch & Learn Webinar:

The Value of Earned Media

with Colleen Onuffer, Break the Ice Media

In this week's Lunch & Learn Webinar, you'll learn how earned media can be an effective addition to your marketing mix! You'll also uncover the past successes from the NYSTIA Canadian PR co-op and hear 2024 Outdoor Travel trends and how these may impact your earned media strategy.

When: Wednesday, February 7 at 12:00 pm E.T.

Cost: Free!

Please share this invite! The NYSTIA Lunch & Learn Webinars are open to all NYSTIA members and their guests. Register Now

During last week's Lunch & Learn Webinar, David Krauss, CEO and Co-founder of Rent Responsibly, presented their topic: How to Effectively Leverage Your Short-Term Rental Community. In this webinar, David examined how DMOs and CVBs can, through the Bridge Program, leverage the STR host community to amplify the impact of existing programs and resources.

Watch the Recording & Download Slides

Join tourism industry professionals from across New York State on April 17-19 at the 2024 New York State Tourism Conference in Niagara Falls! 

Gain industry insights and inspiration during conference sessions and network with some of the best minds, most experienced individuals, and trendsetting thought leaders in the tourism industry.

Register & Book Your Room

• The Museum Association of New York (MANY) has submitted a testimony to the 2024 Joint Legislative Budget Hearing. You can read the full testimony here.
• U.S. Travel has released their 2024 Priorities, including improving the travel experience, establishing travel as essential and responsible, and more. View U.S. Travel's 2024 Priorities

You can access NYSTIA's Advocacy Action Center anytime to View Key Legislation and contact your elected representatives.

Visit Finger Lakes has shared a RFP concerning their exciting Virtual Museum project; a multi-year, multi-faceted endeavor that will bring Augmented Reality to their historic markers, statues, and plaques in Ontario County. If you are or know someone who would be a great fit, be sure to submit the RFP by their deadline of February 15, 2024!

Continue Reading

Pledge to complete 15 miles by the end of February and log miles anywhere in the Erie Canalway National Heritage Corridor to achieve your goal. Walk, run, snowshoe, or cross-country ski at state and national parks, the Canalway Trail, or your own neighborhood. Invite a friend or family member to join you and sign up to hit the ground running on February 1.

Sign Up!

The Strong National Museum of Play and the National Baseball Hall of Fame have been nominated by USA Today as one of the 10 Best Pop Culture Museums in the nation. Show your support for the our New York State colleagues! Voting is open now through February 12. You can vote once every day! Use the links below to cast your votes:

Vote Here for The Strong National Museum of Play



Vote Here for The National Baseball Hall of Fame and Museum.

VOTE NOW!

VOTE OFTEN!

The NYSTIA Outdoor PR Co-Op initiative will highlight New York State's diverse offerings, emphasizing its natural landscapes and outdoor activities while also promoting the world-class cities, arts and cultural, and culinary experiences across the state. Campaign will be strategically designed to foster media relationships, respond to media requests and maximize exposure around the outdoors market.

Learn more

The 2nd Annual 'I Love NY'-Branded 'Enjoying the Great Outdoors' co-op section is here! There's still time to sign up for the April/May issue and be a part of the multimedia 'I Love NY'-Branded Print/Digital program.

This special issue content includes birdwatching, fishing and sustainability. Each participant receives multimedia exposure on rovamag.com with a banner and those with a 1/4 page or larger can submit a blog to match the NYSTIA section theme

Sign up by February 12!

Learn more & Sign Up!

No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2024 Travel Show Schedule

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.