This newsletter includes strategies, best practices and resources to help cannabis businesses make money in an environmentally sound and socially beneficial manner.
The cannabis industry has tremendous potential to benefit society and develop an important and lucrative niche in the Conscious Consumerism market. It may surprise you to know that Lifestyles of Health and Sustainability (LOHAS) is already a massive and growing trend, with an estimated 30% of U.S. consumers reporting they are committed to purchasing environmentally responsible products and supporting companies that provide a social benefit - and they will pay more for those products. This trend is growing steadily stronger as Millennials become a larger economic driver.
Unfortunately, at its current level of development the cannabis industry is responsible for significant environmental impacts (energy and water consumption and chemical usage) and has not yet developed its ability to support significant investments in community development and social benefit strategies.
Cannabis companies that get out ahead of the curve establishing their brand and business as a leader in social responsibility will have a competitive and marketing advantage. And, our entire industry will benefit from proactively adopting sustainable practices to make more onerous regulations unnecessary.
3EStrategies has nearly twenty years experience providing sustainability and social enterprise expertise. We've consulted for projects from airports to aquatic centers and energy companies to government agencies. We are now one of the forerunners empowering cannabis entrepreneurs in establishing themselves as effective social enterprises. This includes everything from building energy efficient facilities to establishing corporate giving programs and then strengthening your brand and customer loyalty by telling that story. You can find a menu of our services here .
NOTE: If you are a cannabis entrepreneur who is committed to helping shape your industry as a force for good we'd love to work with you. For a free consultation please send an email to firstname.lastname@example.org.
Also, if you have any information or resources about sustainability in the cannabis industry please send that to email@example.com. Finally, please feel free to forward this newsletter to others you think may find it useful.
Thanks so much,
Founder and CEO