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Welcome to The Scoop
December 2018
Your monthly peek into the spa industry with exclusive news, resources, tips, recipes and more!
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A Note from Ilana

The Holiday Spirit is upon us!

At this extraordinary time of the year, allow me to thank all of you, our loyal readers.  This past year, it's been my pleasure to  communicate my thoughts about our spa community.   I hope in some small way, that I have been able to inform and/or interest you with spa leader accomplishments, vendor features, events  and overall industry happenings.  My involvement in our spa family has been my passion for many years and your kind comments and feedback has been an inspiration for me.

Here in Florida, for our spas, things are getting "pretty" hectic as we jump into full gear.  We are now in full blown "Season" with snowbirds back in town and visitors that leave the cold and journey to the promise of our prominent beaches, glorious weather and holiday "joie de vivre".   It’s our busy and most festive time of year as our spas leaders creatively prepare enjoyable spa services for their guests, welcoming them to spend their holidays enjoying their family and friends while they experience wellness, spiritual healing and relaxation.  The many splendors offered at their properties!!

The holidays are also a reminder about humanity and kindness.   This is the perfect time to extend the great spirit of giving beyond our homes and give together as families


Spa Juice

As we prepare to say good-bye to 2018 and welcome in 2019, the FSA is thrilled to announce that we will be celebrating our 10th Anniversary this year dedicated to our Florida Spa Community. Our goal continues to provide education, collaboration ("prestige by affiliation"), and fortuity for our Florida Spas to be the best destination for a spa and wellness experience! Together with our prominent and dedicated FSA Board of Directors and Committee Members, it's with pride and gratitude that we announce new roles that our members will undertake and welcome in new members to our Advisory Board and Committees. Our aspiration is to work together with passion, integrity and maintain our astounding chemistry as we pledge to support and build our Florida Spas and provide the best business opportunities for our Vendor Partners.



  Ilana Moses  

Founder & CEO
Ilana Moses

Congratulations to our FSA Board and Committee Members as they take on new roles in 2019 and continue to dedicate their time to provide extraordinary guidance and opportunity for our Florida Spa Community!! For this I am extremely grateful for their support, loyalty and involvement in the FSA!

Charlotte Linda Higgs Suzanne
Charlotte Prescott
FSA President

Director of Spa & Fitness
Biltmore Hotel

Linda Higgs
FSA Board Chair

Director of Spa & Wellness
Auberge Resorts Beach Spa

Suzanne Holbrook
Senior Advisor to the FSA Board

Senior Corporate Director
Spa Operations Marriott International & Starwood

  Jenna Laramee Jill Barron  

Jenna Laramee
Advisory Board

Corporate Operations Director - Spa Division
WTS International

  Jill Barron
Advisory Board

Director of Spa
Ocean Reef Resort & Spa


FSA Committee Members

  Mitchell Berkman Dean  

Mitchell Berkman
Committee Chair - Events

Spa Director
Porto Vita - Villa Grande Club

  Dean Landgon
Committee Chair – Education

         Lifestream Wellness Partners


Katrina Kalkowski Malory Elizabeth (Liz) Correa
Katrina Kalkowski
Committee Co-Chair - Event

Director of Spa
The Setai Hotel Miami

Malory Garcia
Committee Member – Membership

Assistant Spa Director
Ocean Reef Resort & Spa
Key Largo

Elizabeth (Liz) Correa
Committee Member – Events

Spa Supervisor
Relâche Spa, Gaylord Palms, Orlando

Upcoming Events

Get ready for our Love, Spa, Wine 2019 Event.  Yes, we are returning to the Quantum Leap Winery in Orlando on January 22nd, by popular demand, being this venue and event was such a big hit last year!   We are also excited to announce that we will be celebrating our 10th Anniversary as the FSA.  This event is super cool being situated in the midst of a winery warehouse among steel and oak barrels of wine, which is where we will hold an innovative and exciting vendor exhibit.  Enjoy a gourmet lunch, a power-packed educational " Think Tank" and lots of giveaways.  We'll end the day with an marvelous selection of  wine tastings and enjoy mouth-watering hors d'oeuvre that compliment your choice of wine.

This venue couldn't have been more unique and fun for our Florida attendees last year, so here we go again! We anticipate this year to be even better.  Be sure not to miss our  Love, Spa, and Wine 2019 Event!



Upcoming Event
Spa Spotlight
Spa Spotlight

Jamie Bowden, Spa Director, Relâche Spa, Gaylord Palms, Orlando

Jamie began his Marriott career in 2010 at The Ritz-Carlton, Orlando Grande Lakes Spa as a Spa Attendant/Concierge, then Learning Coach, eventually being promoted to Spa Operations Supervisor. 
Vendor Highlight

For 40 years Biologique Recherche's unique methodology has built a strong reputation for astounding effectiveness based on a clinical approach to skincare, delivering immediate and long lasting results.

Wellness Features

As Wellness Expands, Where Does It End? “Pet Wellness”?

It is often said that technology destroys jobs but not work. True indeed. But many new jobs are being created beyond tech. “Pet wellness”—a fast-growing business—is one such example.

Industry News

How to Take Advantage of the Holidays to Maximize Your Spa's Revenue


The holiday season is the most lucrative time of year for spas. Don’t miss out! There are several ways in which you can take advantage of the festive season to maximize your spa revenue.

Let "THE SOURCE" be with you!

Enter "THE SOURCE"on the FSA website. 

Education is our priority!
"The Source" was created to be your platform for resources
and up to date information
to stay ahead of the curve
of everything happening in the spa industry!



Exclusively invested in representing and supporting our spas in Florida!
Visit the FSA website at www.floridaspaassociation.com

FSA Foodie

Vibrant Winter Kale Brussels Sprout Salad


The Florida Spa Association
Mail  :  Info@FloridaSpaAssociation.com
Phone  :  (561) 413-5843
Florida Spa Association network of spa professionals is unified by the desire to promote Florida as the finest destination for wellness and beauty experiences in the country.
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