Long Beach Hopes for Holiday Season that’s ‘Bigger and Better than Ever’
Long Beach’s 2022 holiday season is slated for a strong comeback with efforts to engage the local community, tourists and businesses. The Downtown Long Beach Alliance will start its celebration of the season with a virtual scavenger hunt that will launch the first week of November and run through the end of December. The scavenger hunt’s top participants will be awarded gift cards to local businesses.
To highlight numerous local businesses for Shop Small Saturday on November 26, Downtown Long Beach will soon be replacing the signal wrap signs on Pine Avenue from First to Fourth Street with large photos of business owners and their stores, along with a QR code including a map to the location and additional information.
This year marks the city’s the eighth annual tree lighting, located in front of the Terrace Theater at the Long Beach Performing Arts Center. Increased funding from the Long Beach City Council allowed for triple the number of holiday lights on the plaza and an artificial tree that will stand at 67 feet compared to around 50 feet in previous years.
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