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WELCOME TO THE NEW AUTO GLASS NOW!
*INTERNAL ONLY*
On today's Town Hall, we officially announced that our brands will now unite under the NEW Auto Glass Now brand. We are beyond excited to welcome you all to the Auto Glass Now family and introduce you to this new brand!

Throughout the year, we've conducted significant market research with our Driven Insights (analytics) team, heard from leaders at each brand within our Driven Glass family, and partnered with a world-class marketing agency to develop the answer to our business needs. One thing that was plainly clear, was the need to build one singular brand so that we could become the industry's #1 best in glass service provider. And with the majority of our business coming from recommendations from friends/family, online brand reputation/reviews, and insurance agent referrals, it was crucial that we built a brand everyone can buy into.

Rooted in the generational legacies of our family of brands, the new Auto Glass Now holds those strong core values close to our new brand identity. Whether it's amongst our team members or with our customers, the goal of everything we do is to deliver service that's personal. Check out our new brand below!
BRAND IDENTITY

Our Brand Promise
The succinct, conceptual space we want to own in the mind of our consumers and incorporate into everything we do.
  • To deliver service that's personal 

Our Brand Positioning
The benefits and experiences customers should expect. 
  • Auto Glass Now is the local auto glass shop that you know, like, and trust.
  • When it comes to your car, trust your glass services to a local team of experts who ensure your safety while making the process quick and effortless. 

Our Brand Personality
The attribution of human characteristics or personality traits to a brand as a way to achieve differentiation.
  • Friendly
  • Knowledgeable
  • Approachable
  • Trustworthy
  • Fun

Our Brand Proof Points
This is how we show our customers that we will deliver our promise and positioning. 
  • Customer Experience
  • Quote is competitive
  • Convenient options and availability
  • Safe and pleasant environment to wait
  • Simple digital options available to those who prefer it 
  • Service
  • Service available in my community
  • Quality work backed by a warranty
  • Car returned better than I left it
  • Insurance claim handled for me
  • Ease of doing business
  • Knowledge and Innovation
  • Tenured, local technicians who are experts in auto glass
  • Education on calibration, safety, and care
  • The store is trusted and has been in my neighborhood for decades 
BRAND LOGO, COLORS & TAGLINE
Logo
Our new Auto Glass Now logo is clean, simple, and professional.

It also incorporates the fun we're looking to denote to our customers with the exclamation mark, a key tenant of both our logo and brand identity. We have our horizontal logo which will be used on the majority of materials and our stacked logo which will be available for succinct instances.
Colors
Our new Auto Glass Now color family incorporates positive colors to reinforce the positive experiences we look to deliver to our customers.

These sunny tones of yellow represent happiness through their bright and cheerful energy.

These tones of blue are cooling in nature and are associated with intelligence and trust.
Tagline
Auto Glass Now is delivering the wow! Our new tagline is cheeky, refers to our premier level of expertise, and of course, it rhymes!

We want to deliver that wow to our customers with every glass repair, replacement, and calibration service we perform and this tagline emphasizes that to our consumers.
(wow = fast + friendly + convenient)
BRAND LOOK AND FEEL
In our new brand personality, you'll see happy customers, friendly advertising, and clean looks. Key elements you can notice in our content:
  • Sparkly shine: similar to a gleaning shine on a clean windshield, you'll see a nod to our clean service with that bright shine on our content.
  • Gradient dots: you'll see these dots on the border of a windshield and they're amplified in our content, bringing a literal element of our work to the creative content.
  • Approachable font: the font is a nod to the font in the logo, which is approachable in the rounded look but also professional in its clean simplicity.
  • Happy customers: we don't want a focus on the damages we see, but rather on the happy customer who is pleased with the completed work. Maintaining this positive imagery reinforces positive associations with our customers.
WHAT'S NEXT?
We are thrilled to hit the ground running in 2023 with our new brand. However, it will take some time to roll this out, to ensure it's done right. Beginning in January 2023, you'll start to see the new Auto Glass Now roll out online, at stores, and in our advertising. Until then, some things for you to know:
  • What do I do now? There is no action required on your end now, except to continue delivering exceptional service to our valued customers.
  • Does anything change with my job? Nothing changes, we need exceptional team members to represent this exciting new brand, so continue to lead by example in your respective regions.
  • When will I see changes at my store? The timeline for each location's rebrand will be discussed with each location individually. The rollout will take place throughout 2023, so expect changes to take place next year.
  • Do I change my email signature or LinkedIn profile? We'll be sharing assets for everyone to update their online identity in January, according to their position. Until then, continue using what you have.
  • How do I share this exciting news with everyone? We will have an official press release distributed tomorrow, that will be public TO everyone.

If you have any more questions, reach out to us at connect@autoglassnow.com.

We cannot wait to start this journey together and we are grateful for your trust and patience this year as we worked to build a vision, brand and identity that is worthy of representing the remarkable talent within our glass family.

Thank you all,
The content shared here is being provided in an attempt to share some best practices and how other businesses are working through these dynamic times. It is for informational purposes only. It is not intended to be legal advice. You and your independent advisors must make the appropriate decisions for your individual businesses. This guidance is intended to be general in nature and is not intended to cover every situation and is subject to change. The content is a resource only for you to consider adopting to your particular facts and circumstances and is not required.