At Enterprise 2.0 in Santa Clara, I was honored with giving the closing keynote the first day of the conference. In that talk, I revealed a new paper which is designed to drive dialog about the evolution of the economy, most particularly, the movement away from Industrial Age thinking.
In Welcome to the Serendipity Economy, I offer six observations that Industrial Age economic models, like productivity, fail to account for. By measuring work through the lens of productivity, efficiency and optimization, we miss much of what takes place in our organizations because we often focus only on the things that we can measure.
Here are the six observations:
- The process of creation is distinct from value realization.
- Value realization is displaced in time from the act that initiated the value.
- The measure of value requires external validation.
- Value is not fixed, and cannot be forecasted.
- Looking at a network in the present cannot anticipate either its potential for value or any actual value it may produce.
- Serendipity may enter at any point in the value web, and it may change the configuration of the value web at any time.
I encourage you to read the paper and enter the dialog. For those of you trying to
justify horizontal technology investments like social media using traditional ROI, this paper may help you define why you can't do that--and if you have managed to create a traditional ROI, why the process orientation of that justification may set you up to miss many of the ancillary benefits you could reap if only you were looking for them.
Daniel W. Rasmus
To engage Dan for consulting or advisory work please contact:
Fred H. Abbott
Valley View Ventures, Inc.