- August 2017 Edition (Issue 73) -
- Events - CRM - Online Community - Conferences -
- New Arsenal Football Club Insight - New Guest Blog Articles -
- Welcome to your August Newsletter...
This month we've got a great news letter for you! Lots of great articles, updates and announcements that will keep you up to speed on the latest network developments.

Insight - 11 Days / 7 Hours / 22 Minutes & 52 Seconds - That's the total amount of time members have been watching our popular online MemberWise Insight videos to-date!

In this issue we publish our latest Insight Interview with Tanya Gilbert, Membership Marketing Manager at Arsenal Football Club. She talks to us about her segmentation work and her organisation's new mantra - moving from 'thinking' to 'knowing'  more about members/fans.

CRM - In July we welcomed 40 members to our free CRM Select Seminar at the Royal College of Anaesthetists. We had to close registration early due to popular demand, so in response we're pleased to announce a second seminar on 14th september (only 2 places now left).

Community - Our free online professional community, MemberWise Connect, continues to grow. This month we welcome Senior Management Team Members (including a number of CEOs) from a variety of leading membership organisations and associations. Please do signpost the community to colleagues!

Conferences - In July we launched our new digital focused conference for mebership organisations and associations, Digital Excellence 2017. A half of all Early Bird and group 3 for 2 places have now been reserved and these promotions will close on 31st August.

Please take a scroll through this month's articles and I hope that the network continues to serve you well!

Richard Gott
MemberWise Network Founder
Issue Sponsor
Do you want to improve your member retention rate and reduce member recruitment costs? The key to member retention is engaging and satisfying their needs during the year.  

Find out how to effectively measure and improve your member engagement rates with our new ebook. Download now >>
Our free online community, MemberWise Connect, was launched just 6 months ago. Howevever, what has it acheived so far? Why are we championing this approach?

Since launch our online community has grown by 10% with an incredible 1,266 contributions made by members in the form of posts, replies and online library uploads.

We're championing this approach because it delivers practical member-led support/solutions to challenges in real time. In fact most questions receive at least one response by a fellow association/membership professional within 24 hours.

Here's an overview of current popular topics being discussed:

- Member Engagement Toolkit - Interested in taking part? (25 responses)
- Are you involved in mentoring (20 responses)
- GDPR/Membership Health Check - Your questions answered (17 responses)
- Do you have a member benefits leaflet? (16 responses)

The community is open to all professionals who work directly for membership organisations and associations and we have lots planned over the coming months!

   Digital Excellence 2017 Update 
Since my last Digital Excellence 2017 update 50 delegates have registered for early bird/group booking disounted places at our new digital conference for membership organisations and associations.

- 31st October 2017
- Park Plaza London Victoria hotel

In July we profiled exciting digital transformation and automation focused sessions that will be delivered by the Royal Pharmaceutical Society and the Youth Hostel Association (England and Wales). Read it here...

This month we will send you our second conference update that will profile more expert speakers and great digital focused sessions.

This year topics will include: Online Member Engagement Optimisation & Measurement, Digital Transformation & Delivery, Online Member Personalisation, Automation, Marketing/Online Rebranding, International Strategy & Digital, Online Membership Marketing Campaigns, Online Member Content Curation & Repurposing, CRM System Replacement, Online Member Value Proposition Re-Engineering, Online Member Recognition, Digital Reverse Mentoring, Online CPD, Webinars. Online Member Accreditation and more!

Conference features will include high profile keynotes, the return of our popular audience-led Digital Hack seminars, a new dedicated GDPR/Digital seminar track, Official Partner Showcase Seminars, dedicated trade exhibition, professional networking drinks reception and a number of surprise features that will be announced over the coming months!

Speakers will represent leading organisations including the CQI, Royal Society of Chemistry, YHA, Caravan and Motorhome Club, National Trust, Royal Pharmaceutical Society, National Landlords Association and many more.

Please visit our dedicated conference website to view the full programme, meet all of our expert speakers, establish learning outcomes, explore our digital solutions focused trade exhibition and book your place(s) online today.

Our discounted Early Bird (£50 off) and Group Pass promotion will come to an end on 31st August and will be allocated on a first-come first-served basis.

Find out more...
*Promotions are only available to association and membership professionals and expire 31st August 2017
ProTech is pleased to announce its latest new client, The Institute of Risk Management (IRM) - a leading membership body.
The IRM has made an essential strategic decision to deploy ProTech's highly secure integrated CRM (Pro9) and web (ProWeb) solution, which will enable the Institute to embark on a programme to support its growth and development.

 To find out more click here...

The Latest MemberWise Guest Blog Articles...

- Optimising Online New Member Acquisition (MemberWIse/GoCardless)

- How social listening can improve your membership experience (Agile Rose)

- GDPR - Repermissioning Member Data: A Rock and a Hard place? (Member360)

- Women in Leadership Roles - Mentoring should be encoured earlier (Rachel Loke/ Dental Student)

- How to build your organisation's CRM requirements list (Eudonet)  

Could you be one of our next MemberWise Guest Bloggers? We invite membership/association professionals and providers to express an interest. 'Contact Us' for more informaion...

Member Engagement Toolkit (2018)  
In July we 'called members to action' to participate in the co-creation of our next Member Engagement Toolkit (2018). We have received over 25 expressions of interest via MemberWise Connect. We update you on our progress...

The Member Engagement Toolkit (2017) was delivered in partnership with Research by Design and ASI Europe and has been downloaded an incredible 5,600 times on our dedicated Member Engagement Hub (that has achieved 6,100 visits).

We aim to develop the resource further and over the coming weeks we will be liaising with potential Official Partner organisations.

MemberWise Recognised Suppliers can Express an interest now...

Membership and association professionals can express an interest in joining the Quality Assurance/Co-Creation Group by responding to our dedicated discussion on MemberWise Connect.

Latest job via the MemberWise Vacancy Service
Horticultural Trades Association

Employers: post your vacancy today!
Latest MemberWise Insight Video...

How the Gunners (Arsenal Football Club) Power Supporter Engagement 
How the Gunners Power Supporter Engagement  
Tanya Gilbert, Membership Marketing Manager, Arsenal Football Club

Our next Select CRM Seminar will take place on 14th September at the Chartered Instution of Highways and Transportation. Only 2 places now remain.

4 in 10 membership organisations/associations are horizon searching for new solutions and it is critical that we 'get it right' particularly with the current external environment being challenging. E.g. A need for deeper member engagement whilst preparing for likely GDPR requirements

We can help you de-risk the CRM procurement and selection process by taking a more structured and positive member outcome focused approach.

Our free half-day seminar will provide you with independent information, knowledge and insight required in order to horizon search, procure and select the right CRM provider.

Richard Gott
Membership Expert & Sector Thought Leader
Alistair Sergeant  
David Emuan
Business Transformation Specialist
Recognised Supplier Information

Did you know that a quarter of our website visitors use our comprehensive directory of over 110 suppliers providing great products and services to membership organisations and associations

- Helpful Categories / Free-Text Searches
- Exclusive Offers and Preferential Rates
- Case Studies / Videos

New Provider: Consort Strategy 
Renewed Providers: apt marketing / E & H

Looking for a new provider? Ensure the MemberWise Recognised Supplier Directory is your first port-of-call. Access this free online resource today...

MemberWise Network Conferences, Training and Events

- 14th September - CRM Select Seminar - More...
- 29th September - New Staff Induction Training - SAMP (London) - More...
- 31st October - Digital Excellence 2017 - Register Today!

- 3rd November - New Staff Induction Training - SAMP (Manchester) - More...
- 16th November - Member Recruitment Social - Express an interest...
- 25th April 2018 - Membership Excellence 2018 - Express an interest...
(c) MemberWise Network 2017