Dear ,

I am pleased to share the results of our recent 3AF Board of Directors elections and to welcome an exceptional group of leaders who will help guide 3AF into its next chapter.

Congratulations to our returning board members who have been re-elected. Your continued commitment, leadership, and dedication to our mission are deeply appreciated. We are grateful that you are continuing your legacy of service and impact within our organization. Board members who were re-elected include Sandra Lee, CEO, ES Advertising, Inc.; Clara Lee, VP. Director of Client Service & Partnership, Admerasia, Inc.; Aki Li, VP, Marketing & Sales, Crossings TV, and Rose Blackmore, Global Senior Vice President, The Moon Commerce Group. 

We are also thrilled to welcome two new board members. Your willingness to give your time, perspective, and expertise reflects the strength and generosity of our community. We look forward to the fresh ideas and energy you will bring. New board members elected for their first term are Natasha Jung, Founder & CEO, Cold Tea Collective and Amanda Ma, CEO, Innovate Marketing Group. 

Together, this outstanding group of leaders across the Asian marketing industry represents the very best of our field. Their collective experience, vision, and passion will help elevate 3AF’s mission and expand the impact of our work across the industry and the communities we serve.

With such a stellar board in place, we are excited for the opportunities ahead and confident in the momentum we are building together.

Please join me in congratulating our newly elected and returning board members. We look forward to working alongside all of you to continue advancing the mission of 3AF.

It was a great 3AF 2026 Annual Meeting—thanks to all who joined (virtual attendees not pictured)!

Signed,

Cheryl Lee, 3AF President

Asian American Advertising Federation | info@3af.org | www.3af.org