HOTEL LABS

Across The World Away From The Ordinary...

"An intimate escape, perfectly London."

WELCOMING THE ZETTER

The Zetter Marylebone

The Zetter Clerkenwell

LONDON'S MOST CHARMING ADDRESSES

We are thrilled to announce our rekindled partnership with The Zetter in London. Tucked into three of London’s most vibrant neighborhoods,

The Zetter Hotels are a collection of boutique hideaways

where heritage meets playful elegance.

From the historic charm of Clerkenwell, with its creative edge and cobbled streets,

to the timeless sophistication of Marylebone,

and the upcoming Bloomsbury opening that promises an artistic, story-filled escape—each Zetter tells its own London tale.

Expect bold design, curated details, and the kind of warm, thoughtful service that transforms a stay into an experience.

Whether you’re here to explore, unwind, or simply be inspired,

The Zetter is not just where you stay—it’s where London comes alive. 

OPENING SOON

THE ZETTER BLOOMSBURY

The Zetter Bloomsbury

Opening in early 2026, The Zetter Bloomsbury will be a cocktail of charm, character and just the right touch of luxury with bookish vibes, bold and comfortable design and a stay that's anything but ordinary.

The 68 room hotel in one of London's most storied neighborhoods, just steps from the British Museum, will blend classic Georgian influences with present day hospitality with lots of spaces for gatherings.

ASBOUT HOTEL LABS

FOR ADVISORS

FOR HOTELIERS