November 2021 - News & Updates

In this month's Newsletter...

  • West Roxbury's Winter Market is Back
  • Adi's Bike World celebrates 20 years in Business
  • New Businesses on Park Street and Centre Street (and more coming!)
  • West Roxbury Tree Lighting and Mayor's Trolley Tour
  • Small Business Saturday
  • Recreo Coffee's Impact Work on Girl's Education in Jinotega
  • These Local Westie Businesses Are Greening Their Operations
  • New design renderings for the Tim White Way project
  • Upcoming Community Events
  • And lots more...
The Winter Holiday Market is Back!
The West Roxbury Winter Holiday Market is Back! We have a number of great vendors lined up with whom to make your holiday purchases. The outdoor market will also have live, festive music with Green Line X-Tension back by popular demand!

Learn more and view the full vendor list at wrms.org/winter-market.

Follow our Facebook event page for updates.

We're looking for volunteers to help with setup and break down of the event. Please email [email protected] if you're interested and available!
Call for WRMS Volunteers - Next Orientation December 2nd
Help us make the West Roxbury Main Street district an even better place to live, work, and do business.

Join us via Zoom on Thursday, December 2nd at 7pm over Zoom to learn about volunteer opportunities with WRMS.

2022 WRMS Volunteer Committee Schedule:
  • Design Committee - 1st Tuesdays of the month, 6:30-7:30pm
  • Marketing and Cultural Committee - tbd. Next meeting December 1st, 7-8pm
  • Economic Vitality Committee - 2nd Tuesdays of the month, 7-8pm

Schedule subject to change. Refer to the Community Calendar on wrms.org for current schedule. New and interested volunteers can email Executive Director, Jacob Robinson at [email protected] to register for the next volunteer orientation.

Learn more about volunteering with WRMS at wrms.org/volunteer-committees.
Small Business Spotlights & News
Spinning into 20 Years!
Congratulations to Adi's Bike World on celebrating 20 Years in West Roxbury!

Adi's Bike World opened its doors at 1754 Centre Street in 2001 and maintains its presence as West Roxbury's one and only bike shop. Adi's carries a wide selection of bikes for both kids and adults, as well as bike accessories. They also do repairs and tuneups!

Congratulations on 20 Years!


Check out these great new businesses in the West Roxbury Main Street district!
Pretty Moon Mercantile
NEW: A new and exciting business to join the West Roxbury Main Street district is Pretty Moon Mercantile, located at 111 Park Street.

Pretty Moon is a retail shop specializing in kitchen, home, office, gifts, and assorted goods.

They also have a beautiful events barn for rent.
Pretty Moon Mercantile's barn serves as a gathering space, available for private rentals. With white washed walls, modern chandeliers, and an outdoor patio space, you can enjoy their space to suit a number of occasions. Inquire at [email protected] and visit their website or Instagram profile to learn more.
Park Place Medical Aesthetics Studio
NEW: Right next door to Pretty Moon is Park Place Medical Aesthetics Studio, another new and family-owned business diversifying the business mix in West Roxbury's Main Street district.

Tara and Michaela are part of the same Malone family; Tara’s sister is Michaela’s Mom, hence Tara was an easy choice as God Mother. To say that the two of them are ‘close’ would be an understatement. When Tara was getting her LMA, Michaela was getting her RN degree. Frequently,Tara would have Michaela be her model. Once they both had become fully licensed and started their careers, Tara convinced Michaela to receive her injectables licenses. They both have been separately practicing these past bunch of years, and Tara decided it was time to have a practice of their own, again convincing Michaela to get on board. The space on Park Street became available, with a mission to encourage women entrepreneurs, and the stars aligned.

"We could not be more excited to be opening this space together and are so inspired by all the men and women who have been walking through our doors."

Learn more on their website and Instagram profile.
Boston Exterior Remodeling
Boston Exterior Remodeling opened its new office at 2095 Centre Street earlier this summer. With decades of experience, they've mastered Old World techniques that make historic homes spectacular while also utilizing state of the art technologies and products to enhance the entire process. They can give you a clear picture of the result, before even getting started.

Boston Exterior Remodeling also has a commitment to sustainability and supporting our local community, which also includes the natural area and the environment. Their process is environmentally-friendly from start to finish. This includes supporting hybrid trucks, sourcing materials from green suppliers, using low VFC paints and recycling construction waste. They are also certified EPA lead safe.

Check out their amazing work on Instagram.

Boston Ale House (coming soon)
COMING SOON! Get ready for a premier new restaurant on Centre Street. Boston Ale House will open its doors in the coming months. Follow them on Instagram profile for updates.

Boston Ale House is now hiring! Apply on their website https://bostonalehousegroup.com.
Other News and Promotions
Top It Off Accessories
Recreo Coffee & Roasterie
Top It Off is on their 5th Day of daily holiday themed specials. Sign up for updates and upcoming specials on their website www.topitoffaccessories.com.
This fall, Miriam Morales, owner of Recreo Coffee, took a big step forward toward her dream of opening a girls school at their family-owned coffee farm in Jinotega. Stay tuned in November and December as they begin living out this dream. Subscribe for updates about the project through their website at www.recreocoffee.com/about.
West Roxbury Businesses Going Green
Check out the new blog post and video on WRMS.org/westie-stories.

Earlier this year, West Roxbury Main Streets partnered with Mothers Out Front West Roxbury chapter to take part in an innovative, cross-collegiate program through Colleges of the Fenway, focused on addressing local sustainability challenges.

The program, organized through the COF’s Center for Sustainability and the Environment, formed a student project team tasked with capturing insights from local business owners that were successfully embedding environmental sustainability into their businesses.

Learn about the insights from that project and watch our new video interview with business owners from Ashmont CleanersDelini Gelato, and Waves Car Wash.
Join the B Local App!
Dozens of West Roxbury-based businesses have are on the app where you can easily access discounts and earn rewards.Sign up today and start earning points!
New Design Renderings for Tim White Way
Through the support of Goode Landscape Studio, Thriving Places Collaborative, and the input from stakeholders and community members of the past several months, we are pleased to share updated design renderings for the Tim White Way pocket park.

There will be additional opportunities for the community to weigh in on the design and plans in 2022. In the meantime, share your ideas through our open survey. You can also visit wrms.org/tim-white-way to learn more about the project and its timeline.

Earlier this month, WRMS applied for Phase 1 project funding through Boston's Community Preservation Plan, which will announce selected recipients in January. Wish us luck!
(First image: The TWW Project Team consisting of Courtney Goode, Jill Eshelman, Lauren Goldberg, Dean Koutris, and Jacob Robinson. Second image: New design renderings produced by Goode Landscape Studio. See more here.)
Upcoming Events Around the Neighborhood
Small Business Saturday. SPEND THE DAY IN WEST ROXBURY'S MAIN STREET DISTRICT! Small Business Saturday is the prefect opportunity to help our local businesses. Celebrated each year on the Saturday after Thanksgiving, Small Business Saturday is a way for consumers to make an impact in their community by shopping at independently owned businesses during the holiday season. The Pretty Moon Barn (111 Park Street) is also having a market that day featuring local merchants. Saturday, November 27th.

Vaccination Event - Parkway Community YMCA Partnership with BMC. Join for a COVID-19 vaccination clinic near you. Pfizer, Moderna, and Johnson & Johnson vaccines will be available. Individuals 12+ are eligible to get vaccinated. Information and consent form for minors can be found here. www.mass.gov/info-details/covid-19-vaccinatins-for-people-under-age-18. All are welcome regardless of insurance or immigratin status. The COVID-19 vaccine is free. Learn more aat BMC.org/GetVaccinated. Pediatric Vaccines ages 5-11 available! Location: Parkway YMCA (1972 Centre Street, West Roxbury). Saturday, November 27 from 11am-2pm. Saturday, December 18th, 11am-2pm.

Mayor Wu's West Roxbury Tree Lighting and Trolley Tour.  The annual West Roxbury Tree Lighting and Trolley Tour will take place on Friday, December 3rd at 6:00pm at the corner of Hastings Street and Centre Street . Please join Mayor Wu, Santa, and many more there that night. Friday, December 3rd.

West Roxbury Winter Market. Local merchants selling apparel, accessories, home decor, jewelry, pottery, and more. Local food vendors and musical performances. The market will be open from 5-8pm in the Hastings Street Lot at 1891 Centre Street. Visit wrms.org/vwinter-market for details. Saturday, December 10th.
Small Business Resources
West Roxbury Main Streets | 1842 Centre Street | 617-325-6400 | wrms.org