How to Show Thanks — Without Showing Off!
As Thanksgiving approaches, you might feel inclined to express gratitude for your good fortune in difficult times. For example, if your business has been able to successfully reopen sometime this summer, you are probably feeling pretty grateful that you’re finally “back to normal” this fall.
You will also want to thank people for the things they’ve done to contribute toward your happiness, success, and well-being. You might want to reach out to vendors, contractors, and clients and share some heartfelt appreciation for their continued partnership.
All of those instincts are perfectly natural. On the other hand, just mentioning your own blessings might feel a little bit like bragging when so many people are still struggling.
While you might be intending to show humility—and give proper credit to those who’ve helped you out this year—it might come across like showing off.
So how do you strike the right balance?
It all comes down to choosing your words wisely.
As always, empathy is key. You want to remain genuine with your audience. Don’t go for the first cliche, saccharine phrases that pop into your head. This year, you want to dig a little deeper.
For example, it’s okay to admit that things have not been easy for you. Sharing stories of your struggles will make it easier for people to accept that your thankfulness comes from a place of resilience. That’s very relatable.
When you’re thanking the people who helped you along the way, it’s always appropriate to personalize your messages. Cite specific ways that they made a difference to your company. This shout-out can also boost their business, especially if it’s done somewhere public, like social media. Otherwise, a personal call or handwritten note can go a long way.
This season, it might be more important than ever to reach out to your contacts and make sure they know that they’re appreciated. Just make sure to follow the golden rule of marketing and always keep your audience in mind.
As we head into the holiday season, the traditional “happy, merry, healthy, feast, friends, family” phrasing could wind up sounding tone-deaf if applied the wrong way. Reach out to us anytime to vet your audience’s mindset for this upcoming holiday season.