March 21, 2019 - Issue 19-12


Good Afternoon  ,

You may recall that I was just home from hernia surgery when I sent last week's issue. I'm happy to report that recovery is progressing well. Not jumping hurdles yet, but each day brings a little more comfort in moving around. 

A car buyer probably has a reasonable idea of what to expect in the purchase process. Even if it's their first time buying a car, the process is quite transparent.

Same for purchasing service, say an oil change, for that car once they own it.

In these cases, it's likely that a friend or family member can answer most of the questions the new buyer might have. What they get for their money is tangible. Car dealers and service shops can afford to focus on other parts of the customer relationship.

In your business, what does your process look like to a first time client? If you're a business coach, what does your client's process look like to their new clients? After all, coaching is something many, maybe most, people have never experienced. Perhaps in a sports setting, but in business, or life? Not so much. 

Their friends, associates or family members likely have little advice to offer. And coaching is anything but tangible.

Have you stepped back and thought seriously about how a prospective client views what you offer? Have you asked current clients how much they knew before starting to work with you?
  • Do they have a specific issue they're trying to address?
  • Are they just looking for ideas to make a general improvement?
  • What exactly does a coach do?
  • What must they bring to the first meeting with a coach? Company information? Documentation of anything?
  • How will they determine when and if the coaching work is providing benefit?

Here's David Finkel of Maui Mastermind, discussing making life easier for new customers. He uses the example of a yoga studio entertaining beginner yoga students. Again, something many people, and maybe their family members and friends, have never experienced.




John Stevens

Note: Archived issues of The Unity Community are available here.
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What do you, or your clients, do to manage the expectations of your new clients? Need to do more? Specific suggestions? Your thoughts, suggestions and comments are always welcome.

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Your Best  Coaching Prospects -  Where are They?


We're approaching the end of 2019's first quarter. Are you moving steadily toward your business goals? 


Would it help to connect with more prospects who need your services...and can pay for them?


When you join Smart Money Network's  Business Accelerator Platform, we:
  • Help you edit your LinkedIn Profile Page to better attract the people you want to attract. (Tell them what's in it for them! Most LinkedIn profiles are too much about the member, and too little about what he or she does for clients.)
  • Send LinkedIn "invites to connect" to about 100 of your best prospects every day. Our unique software finds these few thousand among LinkedIn's hundreds of millions of members. Like hunting for "a needle in a haystack", it's at least difficult, and certainly time-consuming, to find them manually.
  • Send welcome messages to the 15-30 percent of them who accept your invitation and connect. (My own experience is currently 26%.) Offer them something!
  • Begin to "drip" messages. In these messages we give...give...give...and then ask. No pitches!

All of these messages come from you personally. You can follow the threads and adjust your messages whenever you like.

You can take over the exchange manually whenever you see an opportunity you want to "ripen".


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P.S. Want to publish a newsletter, case study, white paper, or blog? Unity Copywriting is your answer. Let's discuss your desires and plans.


About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to help business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter
Phone:
814-590-3854

©  Unity Copywriting™ 2019 - Marketing Support for the Business Coaching Industry

Unity Copywriting
john@unitycopywriting.com