IMPROVING PVA (PATIENT VISIT AVERAGE) SKILLS
The key to growing any chiropractic practice is based on the acquisition of new patients and the retention of established patients. The retention of the established patient is called PVA (patient visit average). PVA is a measurement of new patients divided by office visits.
Most people think of PVA as just a number. I would like you to think of PVA as a relationship indicator. The higher the PVA, the better the relationship. You can think of it like a marriage. If you get married and divorced after one year, your PVA is low and terrible. However,if you get married and stay married for 40,50,60 or a 100 years your PVA is high and excellent.
Let's analyze what goes into a relationship that lasts 40, 50, or 60 years. That kind of relationship is built on trust, communication, alignment of goals, and the common notion to help each other.
If you think of ways to improve your relationship with your patients, your PVA will automatically increase. Here are some ways that I have found to be helpful in improving the relationship with my patients and thus increase my PVA. Please note the list is only a partial list.
1. Send all new patients, a welcome letter
2. Send thank you letters to all people who refer patients to your office.
3. Call your patients to tell them how much you care about them (you can not call your patients too much, as long as you are not calling them for money, or to come into your office.)
4. Send birthday cards
5. Acknowledge special events like anniversaries, graduations, weddings, funerals,etc.
6. Thank your patients for being on time, paying their bills on time, and anything else that you can genuinely thank them for.
7. Have a big heart,and a big shoulder for patients in need.
8. Let your heart be your guide, make each and every patient, that leaves your sphere of influence, feel better about themself.
If you are having trouble with PVA Skills call me at
1-888-201-0567 or click here to set up for a consultation. 
