October 5, 2018 - Issue 18-39

Good afternoon  ,

Whenever we get the opportunity to learn from someone who's been successful at something, it's best to pay attention - we might just learn something!

Jeff Bezos, founder of Amazon, is arguably one of the most successful business leaders ever. So let's see what's to learn from him this week.

Justin Bariso, long time contributor to Inc. magazine, describes some of Bezos' principles from a recent interview with the Economic Club of Washington, DC. Bezos discusses how he handles a "flubbed" order from Amazon.

Does Amazon ever Mess up an Order for its Founder?

Yes, occasionally they do, and here's how Bezos handles it.

Whenever a mistake is made (Who doesn't make mistakes? Only those who do nothing!) Bezos launches an analytical process to find the fault deep in the system which resulted in the mistake. 

(My comment: In finding such a fault, it's important to focus on the action, or inaction, rather than the person.)

This way, he's not just fixing the "surface" error, (the symptom of the cause) that resulted in the wrong item shipped, or the wrong price charged, or whatever. He digs deep to find the faulty procedure (the root cause) that, when corrected, will prevent the error being repeated.

The minute-and-a-half video at the end of the article identifies some of Bezos' other broad rules for competing, relating to customers and suppliers, and holding efficient meetings. Great basic advice that can apply to pretty much any business!

These are the kinds of simple, common-sense approaches that are the hallmarks of smart business leaders. Skip the fluff - address the real basics of your business. it's not rocket science (unless you're building rockets). It just requires constant, relentless focus on what really makes your business succeed and improve.

Enjoy reading ! If you'd like to explore more ideas from Jeff Bezos, see what we discussed in The Unity Community  almost a year ago.

John Stevens


How do you address mistakes in your business?

Care to talk about strategies for dealing with errors? There are many - some much more successful than others.

Your comments on The Unity Community and its contents are always welcome. Please tell me what you like and how you think I might improve it. 

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About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. I noted early in my career that, in most organizations, there is an enormous amount of time, energy, and effort wasted by people working at cross purposes.

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter

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