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The most common may surprise you. As the graph shows, many builders are offering reduced rates, sometimes through something called a mortgage rate buydown.
Itâs essentially where they pay upfront costs to help buyers get a lower rate, and by extension, a lower monthly payment. It has obvious draws for buyers. For homebuilders, it helps them get their houses sold. So, a lot of builders see it as a win-win. Thatâs why reduced rates are a part of 13.8% of new home listings.
In some cases, builders are offering rates below 6%, maybe even far below 6%. And that can help buyers shave hundreds off their monthly payment. Thatâs a big difference to a buyer who are feeling the pinch right now.
How Can Seller's Like You Compete?
First, donât assume a mortgage rate buydown is something only a builder can offer. Sellers can contribute toward a buyerâs rate buydown too, depending on the loan and transaction. Does that mean you should offer one? Or that you have to if you want to compete? Not necessarily.
A buydown is just one possible lever. Depending on your market and the buyer, it may make more sense to negotiate on price, contribute toward your buyerâs closing costs, make repairs, or make sure your house stands out in ways a new build canât. Thatâs why working with an agent who knows your local competition matters. Joel Berner, Senior Economist at Realtor.com, says:
âSellers of existing homes are facing a lot of competition from the new-home space. . . so sellers should highlight the local amenities of their neighborhoods in contrast to the more suburban or exurban communities where many new homes are built.â
A great agent will do this naturally anyways. Knowing what makes your house different and showcasing that in your listing can help your house stand out. And remember, being open to making a few compromises or throwing in some concessions can make a bigger difference for buyers than you may think.
BOTTOM LINEï»ż
Higher mortgage rates are making buyers more cost-conscious. Builders know that, and many are responding with rate buydowns, closing-cost help, price reductions, and other incentives.
If you're thinking about selling, talk to an agent about what buyers are getting from other homes in your area â including new construction â so you can make sure your house is positioned to compete.
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