A Different Kind of Life Insurance Conversation—One That Starts with Love


“Every policy you write is really a promise to someone you may never meet—but who will feel the impact of your care forever.”

Most agents talk about protecting families — but few truly talk about the people behind the policy. What if the key to deeper trust, stronger retention, and more meaningful sales wasn’t about selling coverage at all, but about proving genuine care for the beneficiary? In this article, we explore how flipping the script—putting the beneficiary at the center of every conversation—transforms how clients respond, how policies are designed, and how your work as an advisor gains lasting impact long after the sale.


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What's New at Legacy

Ameritas Whole Life Portfolio

Access WL is built for clients who want early guaranteed cash values. It’s especially useful when showing quick equity build-up, making it attractive for debt elimination strategies and cash flow planning.


Growth WL focuses on long-term cash value accumulation. Over 20–30 years, it’s designed to steadily grow and provide a strong foundation for retirement income or funding major financial goals.


Value Plus WL provides low-cost permanent protection while still offering meaningful cash value guarantees. It’s a fit for clients who want coverage but need to manage premiums carefully.


All Ameritas Whole Life options include dividend choices such as Paid-Up Additions (default), Cash, Reduce Premiums, or Accumulate with Interest. These options give policyholders flexibility and make the products ideal for Infinite Banking (IBC) strategies and building personal financial systems.


Policies feature guaranteed contract rates (3%–3.75%) along with optional riders like Care4Life Accelerated Benefits, which provide critical, chronic, or terminal illness protection. This adds living benefits to the traditional death benefit.


The Flexible Paid-Up Rider (FPUR) allows clients to purchase additional paid-up insurance, helping to supercharge cash accumulation inside the policy. This is especially powerful when building a long-term banking system with consistent contributions.




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Lafayette Life Whole Life Portfolio

Heritage 2025 – Low, Level Premiums

Designed for long-term performance with steady cash value growth, Heritage offers clients affordable, level premiums that stay consistent for most face amounts.


Contender 2022 – Long-Term Cash Value

Focused on building strong cash accumulation over time, Contender is ideal for clients with a long horizon who want dividend potential and lasting value.


Patriot Now (Rapid Issue) – Quick Coverage, Early Value

Provides early cash value with simplified underwriting. Perfect for clients who want coverage issued quickly while still building equity in the early years.


Patriot 2022 – Early Cash Value

Offers solid guarantees with early cash build-up, making it a versatile option for clients who want permanent coverage without long premium commitments.


Sentinel 2022 – Highest Early Cash Value

Delivers the strongest early cash value in the Lafayette portfolio. Well-suited for strategies like Infinite Banking (IBC) or debt elimination planning.


10 Pay Life 2022 – Limited Premium Payment

Fully funded in just 10 level annual payments, this design appeals to clients who want permanent coverage but prefer to complete their funding in a short timeframe.


Liberty 2022 – Single Premium Whole Life

One lump-sum payment secures lifetime coverage and immediate cash value, making Liberty a fit for legacy planning or establishing long-term cash value from day one.


All Lafayette Life whole life options include dividend choices (Paid-Up Additions, Cash, Reduced Premiums, or Accumulations), multiple Paid-Up Additions Riders, Accelerated Death Benefit options, and flexible term riders. These features allow each product to be customized for protection, cash value growth, and advanced wealth-building strategies.



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Activities

October

15

The Final Stretch — The final stretch of the month is prime time for year-end planning conversations with clients. Encourage agents to review policies, update beneficiary information, and prep for Q4 targets.


October

31

Halloween: A light but timely hook for social content: “Don’t let fear drive your financial future—lead with care, clarity, and beneficiary focus.”


Upcoming

October

29

Debt Elimination (DE) – A new program helping clients break free from compounding debt through structured financial plans and access to carrier-backed or deeply discounted software tools. This opens a massive cross-sell opportunity for agents who want to position themselves as full financial wellness advocates—not just insurance producers.


Infinite Banking Concept (IBC) – A high-value educational and sales initiative teaching agents how to leverage whole life insurance for personal banking, liquidity, and generational wealth. It’s both a marketing and client-retention strategy built around control, cash flow, and legacy.


Legacy CRM-AMS Launch – Our all-in-one Client, Agency, and Policy Management System—is nearing release. It’s designed to streamline lead tracking, client care, reporting, billing, and automation. Every agent and agency will soon have an integrated workspace for managing relationships, production, and growth.

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