One way credit unions give back and celebrate their members is through member appreciation events. There isn’t a set day, but it’s common to celebrate around International Credit Union Day or a significant date for the credit union like an anniversary. Our client, Honda Federal Credit Union, wanted to celebrate their annual meeting with a week long member appreciation event. They have nine branches in five states, so the campaign had to be relevant to multiple demographics. Since it's football season, we went with a tailgate theme. We called it "TailGreat Sweepstakes."
To kickoff the member appreciation event, we introduced multiple ways members could win over the course of a month. The winners would be announced during Honda FCU's Member Appreciation Week. Members who used their debit or credit card, accessed their accounts through Honda FCU's online banking, or went green with eStatements, were entered into a drawing for a Big Green Egg grill at each branch location. They could also win an Amazon gift card, for all their tailgate fun. It was an egg-citing time to be a Honda FCU member.
The campaign included large and small posters, large and small standees in the shape of the grill, handouts, postcards, web banners, and an email blast.
Honda FCU holds its annual meeting at a different plant each year, and this year it was in Lincoln, Alabama. We wanted to give the Alabama members a reason to come to the meeting and celebrate their membership. Arguably the largest college football rivalry in the country is between Auburn and the Crimson Tide. With our TailGreat Sweepstakes, it was a no-brainer to entice them with tickets to the game in November. It was a great fit.
But, the perfect fit goes to Honda FCU and Honda plant workers. At least that's the overall message we went with in their annual meeting video. It spotlighted some brief history about the state and the city, and all the achievements Lincoln plant workers and Honda FCU members have accomplished over the years.