Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 
1 August, 2021

What To Do If They Don't Say, "Yes"
How to prepare them for the next time
Not every prospect we present a campaign to buys from us. At least, not always the first, second or third time. In our business, we usually see the people who said, "No" to us again. We live to present another day!

What can we do to set ourselves up for a more favorable conclusion in the future? What do the 20% who write 80% of the business do?

They say "Thank you" for the loss!

Wow, no one says, "Thank you" anymore when you get the order, let alone when you DON'T. Except that 20%.

Mr. John Doe

Dear Mr. Doe:
I want to thank you for the opportunity to present our campaign ideas to you. Even though you did not choose us to be a part of your current marketing plan, I congratulate you on your selection of radio (fill in what vehicle you presented) as a way to increase your business. I believe you will find radio (ETC) to be most effective, as hundreds of other businesses have done.

I hope your upcoming campaign may be very successful for you. I do hope that we may become a part of your marketing plans sometime in the future. Again, thanks for your interest in my station and thanks for using radio (ETC).


Clients will remember this. You will stand out from the competition. Next time you present, I bet you will have a favorable audience!

Happy selling, and losing!
The Client's Corner
Bryson Broadcasting International is serving our clients in new ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.

To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at Finish 2021 with strong momentum and A+ players!
Words to Live By ...

“A simple 'Thank You' has magic. It changes moods, opens doors and warms cold hearts"
Our New Book is Here: Add this to your library
What people are saying about this new book:
“In this time of a rapidly expanding media landscape with increasing layers of complexity, Pat Bryson reminds us that sales is still a people to people business built on personal relationships. The best relationships will endure long after disruptions such as COVID-19 have passed."
Peter Saxon
Managing Editor
Bryson Broadcasting International welcomes new clients!
Saundra and Mark
BBI welcomes new client The Original Company: Saundra, Aaron, Jonathan and Mark Lange!
Saundra and Mark control room
TOC is housed in an historic mansion in Vincennes, IN. Beautiful studios!
We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include on line sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at,

or call us at 918.810.3068. 

For more information about BBI, click here.

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