One of the biggest marketing challenges that small businesses have is the inability to explain what they do, why they do it, and for whom they do it. We are all bad at telling our "story". This impacts our ability to acquire and retain key customers. It damages our brand.
Best-selling author Donald Miller's book, Building a Story Brand, takes dead aim at this issue for small business owners.
Miller has helped thousands of companies clarify their marketing messages. He is the CEO of StoryBrand, the cohost of a popular podcast, and the author of several best-selling books.
Building a Story Brand provides the reader with the following:
● The seven universal story points all humans respond to
● The real reason customers make purchases (it may not be what you think)
● How to simplify a brand message so people understand and act on it
● How to create the most effective messaging for websites, brochures, and social media
I've already implemented several key aspects of this book into my own Small Business Matters marketing efforts and look forward to seeing better results.
I highly recommend this book for all small business owners.