What are the triggers to make your listings POP and attract more bookings?

WordSmithing & Visuals

What are the triggers to make your listings POP and attract more bookings? The ultimate power of words and pictures, how does this help your OTA rankings?

What is the best way to present a property to a guest? What are guests really looking for in a description?

Find out from our panel of professionals at our Xtravaganza!

September 20th at 2:45PM

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Meet the Panelists!

Louisa Baldock

Vice President and Owner, Solely Beachfront Vacation Rentals

Louisa got her start in the Vacation Rentals business as a graphic designer and quickly fell in love with the idea of providing guests with amazing vacations. Louisa lives in the Destin area, with her husband and business partner Nick, their three daughters and golden retriever. Her passions include anything crafty and traveling.

Louisa is the Vice President of Solely Beachfront, a business she started with her husband, Nick in 2018. I’m proud to be able to work with my husband and build our business together. We celebrate success and hardship together and at the end of the day still tolerate each other (most of the time). Non business related, we took our 3 girls this past year on a 14 day, 5000 mile RV trip across the country to 8 national parks and once again, are able to still tolerate each other.

Kim Rau

Area Manager, VRBO

Kim is an Area Manager with Vrbo where she oversees a team of account managers, specializing in greater Orlando, Florida’s east coast and the Gulf Shores. Prior to coming to Vrbo her career was in digital advertising, where she worked with large travel brands and local tourism boards across the southeast.

Vanessa Humes

Sales & Marketing Director, ICND

Vanessa Humes is the Sales & Marketing Director at InterCoastal Net Designs (ICND) a website and digital marketing agency serving the vacation rental industry. She has over 15 years in hospitality marketing and direct booking strategies. She's spoken at numerous VR Industry events on the subjects of website conversion optimization and reducing dependency on OTAs and is a thought leader in the digital marketing space.

Mike Todd

Director of Business Development, RealTech Webmasters

Mike Todd is the Director of Business Development for RealTech Webmasters. Mike has been in the vacation rental industry for 20+ years and with RealTech for over 5. Mike specializes in building trust and consulting with vacation rental managers and other vendors in the VR space. In his free time you can find Mike enjoying the outdoors of Asheville, NC with his family as well as managing two of their own Vacation Rental properties.

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FAVR is the largest vacation rental alliance in the country supporting vacation rental owners, managers and vendors that drive over $30 billion dollars each year into the Florida economy with jobs and taxes. If you are not a member, become a partner today. Memberships start at just $75 per year. FAVR is a stand alone Florida non profit association that just supports Florida's vacation rental industry. Rest assured that everything that we do and everything that we support and invest in on your behalf stays in Florida. For pennies per day you can be a participating supporter. Receive industry education and support to grow and prosper in todays fast paced vacation rental market in Florida.

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Note: Contributions to FAVR under IRS sections for 501 C6 organizations are not tax deductible as charitable contributions on the donor's federal income tax returns. You may be able to deduct such payments as trade or business expenses if ordinary and necessary in the conduct of your business. Always check with your tax professional for advice on this matter.