During the week of Jan. 22-25, members of the AOE team traveled to World of Concrete in Las Vegas to assist our clients with their marketing efforts. Activities included assisting the Concrete Industry Management (CIM) program with their press conference and record-breaking auction which raised more than $1.1 million in gross revenue, CTS Cement with their press conference, attending the Seal/No Seal Industry Roundup and more.
The Slag Cement Association (SCA) held its first industry training seminar at World of Concrete 2018. Almost 40 professionals attended the presentation where they learned about the benefits and applications of slag cement, association resources and award-winning case studies. Attendees also left the session with the first edition of the Slag Cement in Concrete manual, which includes slag cement technical information sheets, case studies, and a slag cement sales office directory. Future association presentations and seminars are posted on the SCA website.  
ASA holds inaugural convention and technology conference
Join us for a unique networking and learning opportunities at our 3-day 20th anniversary event.

 Shotcrete Convention and Shotcrete Technology Conference
Silverado Resort and Spa | Napa, CA
Committee Meetings: March 11-12, 2018
Exhibits: March 11-13, 2018
Shotcrete Technology Conference: March 13, 2018
Annual Outstanding Shotcrete Project Awards Banquet: March 13, 2018
Find out more information on our website .
Personalization is key to customer service
A recent Forbes article noted that personalization continues to be a major driver in the customer experience. At AOE, we couldn’t agree more. As you kick-off your customer experience efforts for 2018, we encourage you to consider the following thoughts from our own Marcela Olson, Manager of Customer Service.

“The bar for what is expected in customer service continues to rise as customers today demand the hyper-personalization of everything,” said Marcela. “Personalization is what happens when an organization leverages a deep understanding of customer preferences, structured and unstructured customer data, conversations in and across all channels. We can anticipate a customers’ needs and wants and tailor the experience.”

If personalization is in fact key, how do you pull it off? Organizations must be able to identify areas of growth and improvements, she said. And, personalization does not mean anti-technology. In fact, technology has made it easier to track customer preferences. The data gathered provides insight into trends and customer expectations. Personalized services create a better customer experience as we can customize the customer experience to fit the individual.

For example, for one AOE client, we customized our membership products to include areas of the industry. Segmentation of the membership allows us to customize communication, provide network opportunities and tailor educational seminars.

Interested in discussing how you can raise the bar in customer service and the customer experience this year? Contact us today! 
What our clients are saying......

"I really appreciate what you have done for us over the last six months. You are all fantastic."

R. Jeffrey Ortman, P.E., HFDP
HAWA Engineers
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P: +1.248.516.1102
Copyright 2018 by The AOE Team.