We see many times as we move through life, companies we purchased from or pay monthly fees to do not reach out to us and keep us informed or simply say, "Hi." I am not talking about the Geico's and Visa's of the world, but local businesses like your local AC company, pest control, and even your doctor. When was the last time you heard from your local insurance agent?

Not all of your clients think of you first when they need your service, especially if you have not reached out to them in 6 months. You HAVE to stay relevant and put your name in front of them, so when the time comes or their neighbor asks for a referral, they think of you without hesitation. We call this TOMA, Top Of Mind Awareness. In my opinion, the best and least expensive way to do this is through eNewsletters.

I have been using email marketing since I was with the Tampa Bay Devil Rays back in 2003. We have a good idea of what works through many years of testing subject lines, distribution times, and content. Being in the Top 10% of email marketers on the largest email platform in the world, Constant Contact, is pretty cool and shows our campaigns work.

If you are not emailing your clients monthly or do not have TOMA with them, consider eNewsletters. Click Here to shoot me an email with your questions or give me a call at 727.888.1200

We hope you and your family have a blessed Easter.

Sincerely,

Allen Jernigan, CEO

My Marketing Department, Inc

Last month we talked about value proposition and walking through the customer experience. Check out what Delta has done to give its customers a better experience. I like what Delta's CEO, Ed Bastian, had to say, "It all comes down to the experience your customers deserve."

Call Us to Get Started 727.888.1200

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