ENewsletter - January 2018
What does Artificial Intelligence Mean to You?
Artificial intelligence is now being used to predict heart attacks and help discourage texting and driving - but what does it mean for business - especially if you're not a major corporation with nearly unlimited resources?

Here's the dictionary definition:

"1: A branch of computer science dealing with the simulation of intelligent behavior in computers. 2 : the capability of a machine to imitate intelligent human behavior."

Artificial Intelligence is not just for space odysseys and driver-less cars - it's everywhere and it probably has some applications for your business, whether you realize it or not.

  • Constant Contact (or other email programs) will tell me the best time to send this newsletter so that you'll open it, based on reader patterns in my database but also in similar industries.
  • Hootsuite, Tweetdeck and other social posting platforms will tell the user when the best time is to post so that a post is seen or acted upon.
  • Facebook and Google Ads use AI to help you construct an ad that is consistent with the messaging on the landing page or website, and contains the key words that will help search engines match your ads to those most likely to buy.
  • Netflix uses AI to tell which shows might interest you; Amazon uses it to provide book and product suggestions - don't even get me started on the Zappos and DSW shoe ads that show up on all of my social platforms.
  • Banks are using artificial intelligence to detect fraudulent checks and transactions
  • Do you wonder how Siri and Alexa understand you and know what you like?

There are plenty of other examples of artificial intelligence in use today. The good news is that you don't have to develop it - you just need to know how to take advantage of it. Artificial intelligence is not just for large corporations - it has business applications for companies of all sizes.

Start with these tips on how you can use artificial intelligence to outrun the competition. Here are a few more ways in which you can use artificial intelligence in your business;

  1. Customer Service: Look for companies like Digital Genius that can help you route inquiries to the right team to save time and money.
  2. Marketing: As mentioned above, Facebook, Google Ads, Constant Contact or MailChimp,Hootsuite, Tweetdeck and other platforms have artificial intelligence already built in - you just need to take their recommendations.
  3. Data Analysis: Companies like Monkey Learn can help you to automate data processing and turn emails and tweets into actionable data.

Turning your business into a data-driven company may be easier than you think!
Happy New Year! Thanks for reading our monthly eNewsletter for tips & trends in marketing and communications! Wishing you a successful & prosperous 2018!