|
Consider any activity that you discovered felt great. It could be as good as riding a rollercoaster or as bad as street racing. You might have returned to that activity hoping to get the same pleasure, and maybe it even surpassed the first time. But sooner or later, each return to that activity made it harder to feel the same level of pleasure.
The more often an activity is sought for pleasure, the less pleasure it yields. The experience is so common that the discipline of economics depends on it as a basic law: diminishing marginal utility. Objective goodness doesn’t diminish that way.
What happens to the pleasure that goes missing in repeated activity like this?
| 
