A fertile environment in a family business, are those individuals, or next generation, who are receptive to learning, reject entitlement, learn on their own and work harder than others. They are "cultivated" by their parents and by those people who influence them to always do their best. To do their best by their attitude, word, example and work ethic.
The senior generation, teachers, supervisors and others are all involved in cultivating this fertile environment. Too often, in a family business, the seeds that are planted include: family in-fighting (usually about personal issues), the "unspoken" issues, that can include the lack of trust and respect for one another, over compensation of children, and the lack of accountability. All are "bad seeds" planted in the minds of the next generation by those who are suppose to love them the most.