November 18, 2017 - Issue 17-47


Good Afternoon.

This has  been an intense week for me. As I mentioned last week, we've had many visiting owners here this week, and lots of social activities. The week culminated in what promised to be a difficult and contentious annual meeting of the HOA. It turned out less so, and with good results. Still, lots of preparation for it.

In addition, we received resignations of 60% of our HOA Board, leaving me as acting President three days before the meeting. In that meeting, after much massaging of numbers, we succeeded in reducing the monthly dues for the first time in the 10-year history of the project. With that, we expect to increase the level of cooperation of absentee owners, many of whom were behind in paying dues and otherwise lacking in cooperation. What doesn't change in this business? Owners want lower dues! Give people what they want - get more back!

My purpose in relating all this is to lead into the topic of this week's investigation of what makes businesses successful. The model we'll view to study this is Jeff Bezos and Amazon, the company he founded and leads. Jeff Haden examines Bezos' focus on the things that stay the same, in a rapidly-changing business. It's an interesting concept.

Please read on and check it out!

John Stevens at Unity Copywriting

Marketing Support for the Business Coaching Industry

Visit our website -

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943


Please Help me Spread my Message Where It's Welcome

Please remember to pass this letter along to anyone you think will enjoy and benefit from it, and/or might like to receive my messages every week. Just click the "" link at the bottom of this one, or here. If this message was forwarded to you, and you'd like to join us regularly, please click on the "SIGN UP FOR EMAILS" link below or here. You'll be automatically added to my mailing list, and I guarantee that will not generate promotions from anyone else. Your privacy is of the utmost importance to me. 

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What Doesn't Change in On-Line Retail?

In the world of on-line retail, change is always happening. I'm no expert in this business, but it's easy to imagine that it's one in which innovation is daily fare. Here, Jeff Haden describes how Amazon has succeeded by searching for and focusing on the aspects of the business that are constant. Customers always want lower prices, they always want faster delivery, and they always want more accurate tracking of their shipment.

So, while all these things are unchanging, they may require - in fact they nearly always require - innovative solutions. Delivery by drones? Let's consider it. Free fast shipping for regular customers? Sure. Still, the constant underlying mandate is what they're always addressing with their innovative solutions.

Many things are constantly changing in most businesses. T his is a unique way of making sure the changes you make are addressing the things that are constant , and most important, in your business.

In this article, there are many other nuggets of wisdom, all important in business success:
  • Collect knowledge. Collect knowledgeable people - this is even better!
  • Give before receiving (that's what we did yesterday with reducing dues). There is no option here - the other way doesn't work!
  • Focus on the message, not the messenger
  • Pay attention to what's next.
  • Take responsibility.
  • Be ready to be shown wrong - every time you're wrong, you learn something!
  • Act!
In employing all these strategies, apply them continually to what doesn't change in your business. Great advice from one of the most successful businessmen around today!

Do More of What  You Love Doing - 
and What
You Get PAID For!

Do you coach or advise business leaders on ways to improve their businesses? If so, when you're face to face, or on the phone, with your clients, that's the work you signed up for, that you love...AND that you get paid for

Writing effective promotional, or even just conversational, material to attract new business takes hard, focused work. It's also very important in staying top-of-mind with your prospects and clients. If you're doing that writing yourself, it diverts time and attention from your work with the clients you're already helping. Your coaching work, also very absorbing, distracts you from your promotional writing. That likely makes your business-building less effective. I can focus on those pieces while you put your time and effort toward your most important work.

Call Unity Copywriting today and learn how I can eliminate this distraction for you, and keep you in touch with your important sources of business. Let me help you with a regular e-newsletter (similar to the one you're reading - these are my specialty) or other pieces to help you build and nurture relationships with your prospects and clients. I'll go to great lengths (not necessary the length of the message, unless you want it that way!) to describe how you serve your clients, and how prospective clients can benefit from working with you

Put My Experience to Work for You...

For several recent years I was a business coach, and before that I worked in various operations management roles during a long and varied career. So I've been practicing and studying leadership and teamwork for over 45 years. With this background, I'm uniquely qualified to explain the benefits you offer to your clients and prospects. I love writing about this work and I'd love to talk with you about how we can work together to promote your business most effectively. Please let me hear from you!

I Welcome  Your Thoughts!

What's unchanging in your business? Even if you're in technology, research, or another field where change is continuous, something is an unchanging driver of what you do. What is that unchanging aspect of your business? It's worth identifying. Any other thoughts that spring up for you on this topic, are always welcome. Other burning issues for you? Bring 'em on! I'd love to discuss whatever's on your mind.

Do the ideas in any of my messages contribute to making your life and business more enjoyable and effective...or, do you have some reservations about them? I very much look forward to hearing your thoughts and experiences and learning from them. 

If you email or text me whatever's on your mind, please give me a phone number or a Skype address. Or you could send me a Skype contact request (see my Skype address below) and mention that you read my newsletter. It's really important to mention this - with all the spammers, phishermen, etc. out there, I'm very selective about my connections on networking services. If your name is unfamiliar to me, I'll consider your contact request when you tell me the reason you want to connect with me, and...

Conversations are often necessary to discuss complex ideas. Conversations occur only in real-time, two(or more)-way exchanges; hence my request for your call or the information I need to call you. This will allow us to have a real conversation about your thoughts. Email and other forms of one-way communication are data transfers, and very useful for many types of communication. However, they are extremely limited in their ability to convey the ideas, emotions, and inflections that characterize conversations (it's estimated that words, which are the total content of an email, convey only about seven percent of the total import of a message. Sure, you can add emoticons, which help marginally, so maybe the percentage becomes 10 or 12 - still very limited). So please call me or tell me how to call you.  Just dial 603-835-3215 or 814-590-3854 if you're in the United States or Canada. Of course, if you call from outside North America, you'll need the +1 prefix. If you're calling from Argentina, you're welcome to call my Argentine number, +54 9 3868 459586.

Help me Spread my Message Where It's Welcome...
If you know someone you think will find value in the ideas I discuss each week, I encourage you to forward this to them, using the " " link here or at the end of this message. If this was forwarded to you, and you'd like to hear more, please click the " SIGN UP FOR EMAILS " link below, or here. You'll be automatically added to my mailing list, which I  never  sell, rent, or even add a name to without permission. Your privacy is enormously important to me.

On the other hand, if you'd rather stop receiving these messages, simply click the " UNSUBSCRIBE" link here or at the bottom of this message. I'll promptly remove you from the list...and I promise you won't hurt my feelings. It's my desire to send these ideas only to people who find them valuable.

Join me here again next week for more unique ideas on life and business...and  thanks for reading this week's message.

Have a wonderful week , and contact me  to discuss how we can partner up to add value to what  you  do. Our investigation as to how we can mutually benefit from working together is totally on me - no obligation or cost will arise from that conversation. You won't pay me a dime until you hire me to write something for you.

Be well, my friends.
John Stevens
Unity Copywriting

Marketing Support for the Business Coaching Industry

Visit our website -

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943

About John
Throughout a career spanning over 45 years my  management style has been one of building teams to bring several competent people together to focus on a common objective. 

As I transition to life in the Argentine outback, my focus will shift to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter

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