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“If I had asked people what they wanted, they would have said 'faster horses,'” Henry Ford famously quipped. This anecdote, while its historical accuracy might be disputed, captures a crucial truth about innovation: customers often struggle to articulate their unmet needs for truly groundbreaking products.
Steve Jobs and the iPhone
Many people didn’t know they wanted an iPad until Apple showed them. Standing on stage at Macworld Expo, Jobs announced three new products. The first, he said, was a widescreen iPod with touch controls. “The second is a revolutionary mobile phone,” Jobs continued. “And the third is a breakthrough internet communications device.” Jobs then surprised the audience with the big reveal—the three products were all bundled in one device that would “revolutionize the phone.”
Imagine a world where Steve Jobs, instead of unveiling the revolutionary iPad, had simply asked consumers, “What do you want in a mobile device?”
Chances are, the responses wouldn't have included a multi-touch tablet computer. The human mind inherently seeks innovation based on existing concepts, making it difficult to envision entirely new categories.
The New DICE and True Innovation
This is where DICE thrives. We go beyond simply "listening" to customers. While we value their needs and suggestions, we also understand that true innovation often lies in uncovering latent desires and unmet expectations.
Think of us as the Henry Fords of the security industry. We don't just build "faster horses" in the form of incremental updates to existing systems. We challenge the status quo, venturing beyond the familiar to develop products that address needs customers didn't know they had.
Interative Video and Innovation Take, for example, our pioneering work in interactive video. The new and patented freatures of this groundbreaking technology wasn't born from customer surveys. It emerged from our deep understanding of the industry, its limitations, and its future potential. We envisioned a need, a gap in the market, and dared to fill it with a solution that revolutionized the way security is approached.
One of DICE's most groundbreaking innovations is the video arm and disarm feature. This feature allows users to arm and disarm their video security systems just like they would arm and disarm their alarm panels. This is a major step forward for the industry, and the possibilities are endless.
The Gatekeeper is a digital video alarm monitoring solution that prevents multiple and unnecessary video alarms from being received by the central station. This allows operators to focus on true alarms. By filtering out rampant video alarms and events not required by the central station, the Gatekeeper helps businesses save money. This is especially beneficial for cameras connected to cellular modems.
Our Cybersecure Automated Network Management Tool is a game-changing technology that automates, streamlines, and manages on-site devices. It eliminates the complex, manual setup processes that plagued traditional systems by automatically mapping networks, registering devices (including cameras and alarms), and configuring them for secure VPN connections - all without the need for opening ports, punching firewall holes, or managing multiple tools.
Our Vision and the DICE Difference
DICE is not just a company that builds products; we are innovators who shape the future of the industry. We don't only wait for customers to tell us what they want; we anticipate their needs, translate them into groundbreaking solutions, and ultimately, empower them to achieve security in ways they never imagined. This is our vision. This is the DICE difference.
Visit us at ISC West booth #4045
Did you know these features were possible? Now you do. Just like Steve Jobs showed us the potential of the iPad, we're here to unveil the future of security. Our innovations are opening doors to unforeseen possibilities and growth, both for you and the entire industry. Visit us at ISC West booth #4045 and let's explore the future of security together.
-Avi Lupo, Co-president
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