Previously, I have shared how The New DICE has a vision for the future of monitoring, especially when it comes to interactive video. Now I would like to share another part of the vision: Subscription-based services.
This is nothing new for those who are subscribed to Netflix, Microsoft Office, Adobe and other streaming services and software. But it is a new idea for when it comes to security systems and video monitoring.
The traditional model of purchasing equipment or software outright and paying for licensing fees is gradually giving way to a subscription-based approach. This transformative trend is permeating various industries, and our industry will be no exception.
Why the Subscription Model
The subscription model's surge in popularity can be attributed to several
compelling factors.
It offers consumers greater flexibility and accessibility, eliminating the upfront
costs associated with traditional ownership. This makes it an attractive option
for individuals and businesses, especially those with limited budgets.
Subscribers gain access to the latest features and updates without incurring additional expenses. Ongoing innovation ensures that they remain at the forefront of technological advancements, maximizing their return on investment.
By continuously engaging with subscribers and gathering feedback, providers can refine their offerings, tailoring them to the specific needs and preferences of their clientele. This is something DICE has been doing for years, apart from
the subscription-based model.
Let's go back to my example of Netflix. Netflix saw the future, whereas Blockbuster (remember them?) did not. We don't have to leave the house to rent a movie and return it at a specific time anymore. Who doesn't appreciate the benefits of Netflix today?
The Future
The subscription model will undoubtedly revolutionize our industry. Just like
Netflix, Microsoft, it emphasizes on flexibility, accessibility, and continuous value. As technology continues to evolve, subscription-based models are poised
to become the dominant force in the video monitoring landscape, shaping the
future of security. The New DICE has already seen the future and has
begun!
-Avi Lupo, Co-president
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