June 2017
The FabCollab is Back!
Let’s kick off the summer with some sipping and socializing! PRSA Spokane, Spokane MarCom,  and AAF Spokane are joining forces again to host the 4th annual serious summer social.

Join us on June 21st to enjoy good food and good drinks while you catch up with old and new friends. This is your chance to hang out with your fellow communications, public relations and advertising professionals in our community.

You don’t want to miss it!  All members and non-members of each organization are welcome. Food and beverage will be available for purchase with a no-host bar.

Date: Wednesday, June 21st (next week!)

Time: 5:00 – 7:00 p.m.

Borracho Taco & Tequileria
Outdoor Patio
211 N Division St  
Spokane, WA  99202

No registration fee, although we would appreciate an RSVP!

Will you be joining us?
Borracho Tacos & Tequileria

06/21/17 5:00pm - 06/21/17 7:00pm

I'll be there!
I can't make it
Other News
Experts Provide Insights on
Crisis Management

On June 13, Greater Spokane PRSA was fortunate to host several area experts for our annual half-day leadership workshop.  Attendees gained valuable insights from Christine Varela (DH), Beth Hegde (DH), Melanie Rose (Spokane Valley Fire) and Dana Anderson (Avista) on leadership and management before, during and after a crisis event.  

Special thanks to our presenters and attendees as well as Edward Jones, Pokenlink and Gibby Media for their sponsorship support!

Call for Volunteers!

Interested in getting more involved with the Greater Spokane PRSA chapter?

Looking for a great way to develop your leadership skills, or just to get to know more communications professionals in the Inland Northwest?

Volunteer to serve on our board of directors or serve on an event committee! We'd love to have you.  Email us for more information. 

Meet Your PRSA Board Members
Leah Horton

Leah may be contacted at
or 509-324-5027
Leah Horton is the Resource Development Manager at Spokane County United Way where she is responsible for the creative development, design, implementation and evaluation of fundraising campaigns for an extensive 200+ portfolio of companies ranging from local start-ups to corporate industry leaders. Additionally, she can be found overseeing and strategically steering The Emerging Leaders Society, an affinity group created to provide mid career professionals an opportunity to develop leadership skills, network with philanthropically driven individuals, and elevate their commitment to making a difference in the community. Most notably, The Emerging Leaders Society is responsible for The Spokane Philanthropy Awards. Leah graduated from Eastern Washington University in 2012 with a degree in Communications and Public Relations with certification in Leadership. 

Why did you join PRSA?
I joined PRSA primarily to stay connected and informed about the PR community here in Spokane. PRSA offers a wide range of resources to its members. I value the content and training provided on the national level as well as the connection here on the local level.

Why did you choose your profession?

Currently, I have taken a departure from a traditional Public Relations role. Previously, I was employed with Comcast Spotlight, the advertising sales division of Comcast, working in Marketing, Branding, and Promotions in support of sales teams all across the Northwest. After having my son, Benjamin, I felt a strong urge to spend more of my time modeling community-mindedness, and thus decided to embark on an adventure into the non-profit sector. Most days, I get to advocate for disenfranchised populations, and sometimes I am lucky enough to include my family in my work. 

What are your hobbies?

Aside from spending time with my fiancé and son, I enjoy furthering my connections in our community through volunteering for causes related to development and advancement for women. I am currently the Chapter Adviser for Alpha Omicron Pi Women’s Fraternity at EWU and the Alpha Omicron Pi delegate for the Spokane Area Panhellenic Alumnae Chapter. I enjoy yoga, being outdoors, and traveling wherever life takes me! 

Who is your hero?

The Chinese artist, Ai Weiwei. His commitment to political activism and human rights speaks to my heart, and I am wildly impressed with his ability to openly criticize government corruption in an incredibly contentious atmosphere. He most notably designed the Beijing National Stadium for the 2008 Summer Olympics, but I admire his installation piece Sunflower Seeds most. If ever you are looking for an interesting case study in individual freedoms and communication, his Twitter feed will provide you hours of intriguing content. 

Communication Leadership Awards
Communication Leadership Awards are Back!
Mark your calendar now to join us for the Communication Awards breakfast on November 2nd, 7:30-9:00 a.m. at Barrister Winery!

We will recognize four outstanding leaders in the following categories:
  • Communications Professional of the Year
  • Rising PR Star of the Year
  • Executive Communicator of the Year
  • Degerness Award for Excellence in Public Relations
  • Outstanding Public Relations Campaign.

Click here for more information about the award categories. Be on the lookout for the call-for-entries in August!

President's Message
Lori Maricle
Greater Spokane
Chapter PRSA

My Daily Professionalism Reminder
I’ve been told I’m a good writer, but I didn’t start out that way. Even now most of what I write doesn’t start out that way. I’ve mentioned before I consider myself a lifelong learner and honing my writing skills is one of my favorite things to work on. I am always looking for good resources and advice on how to improve my writing, so this month I want to share a couple of my favorites with you. These are just a few of my “go-to” references. I hope you find them as useful and I have!

  • Anne Wylie did a webinar for PRSA back in 2014 called, “Get the Word Out with Content Marketing.” I downloaded the slide deck and I reference it to this day when I need to figure out how to best approach structuring a difficult story idea. She has some great free resources available from her website.
  • When it comes to marketing copy, I continue to be inspired by Simon Sinek’s, “Start with Why: How Great Leaders Inspire Everyone to Take Action.” This is a great resource if you’re looking to empower action or grow your audience.
  • If you’re not looking to commit to a new book just yet, but want a little insight on creativity check out this TED talk on original ideas from Adam Grant.
  • Content is king, but consistency is key! I am a self-proclaimed AP style nerd, so naturally the AP Stylebook sits prominently on my desk within arm’s reach.

What are some of your favorite writing guides or sources of inspiration? Post your favorite resource to Twitter or Facebook tagging @PRSASpokane and #writingtips. Together we can build a list for the benefit of everyone.

I hope you consider sharing; I look forward to seeing your recommendations!
Upcoming Events
Events local to Spokane shown in red text.

  • June 21: Sip & Socialize Summer Social, Greater Spokane PRSA, Spokane MarCom and Spokane AdFed

National PRSA On-Demand Webinars available to members 24/7.