March 10, 2018 - Issue 18-10


 

Good afternoon. 

We have many issues in the air relative to the upcoming (in about two weeks) transition of our resort project in Argentina from developer management to some form of HOA management. At this late date, we are still unsure of exactly what form that can or will take.

In addition I have writing assignments from new clients, which also require a good bit of research.

All this preamble is to explain that this week my letter is a repeat of arguably one of the more important pieces I've written. It discusses the importance of relationships in a healthy and complete life.

Please check out what I wrote last May. Enjoy!



John Stevens at Unity Copywriting

Marketing Support for the Business Coaching Industry

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My daughter called Saturday. We talked for an hour and a half. Having used all the time I could dedicate to the conversation, we decided we'll continue it next weekend. We don't talk very often. Our conversations, when we finally get our schedules together, can run to 2, 3, or 4 hours. Since we both have inquiring minds, the more we discuss things the more new questions arise.

About an hour into the conversation, after catching up on our various activities, things started getting philosophical, and soon Tara asked me:

What do you Care Enough About to be an Activist?

My answer? Building and nurturing relationships in my life and helping everyone around me understand the value of relationships in their lives. 

A good way of examining what's most important to a person is to consider what they say during their final hours or days before death (in cases where they know it's imminent) that they're happiest or saddest about in their lives. In most cases they either celebrate great relationships or lament poor ones or the lack of satisfying ones. Only the vainest tout the amount of money or possessions they've accumulated, or even their achievements.

Landmark Education is a worldwide company who conducts programs to help people see and understand the "blocks" they put in their own life's way, and then to remove or work around those blocks so they can live authentic, well-balanced, psychologically healthy lives.  Over the past several years I've done some work with this wonderful organization, both as a participant in their programs and as a volunteer to help others benefit from this great work at a reasonable cost.

At Landmark, the entry point to their huge menu of offerings is the Landmark Forum. A hundred people, more or less, assemble in an auditorium with only the vaguest idea of what they are about to participate in for the next 3-1/2 very long days. Early on, the Forum leader asks people what they think defines their lives. During the ensuing discussion, he or she writes a couple of large slate boards full of people's answers. Sometimes a participant will finally hit on "relationships", and sometimes nobody gets it until the leader finally suggests it. The rest of the entire work of Landmark's many programs is dedicated to helping people find ways to build, repair, and maintain healthy relationships with those who are important in their lives. The transformations that occur for people as a result of this work are truly stunning. Landmark makes no claims for specific changes that will occur in anyone's life as a result of this work. Nonetheless, I'm fairly sure I've seen several suicides prevented, and certainly many completely different (from when they arrived) people at the end of the Forum and/or follow-on programs. 

In my own case, I'm not aware of changes that dramatic (Quite likely they're there and I'm not consciously aware of their full significance). I can say that many relationships in my life have improved significantly, particularly notably and importantly those with my children and my ex-wife. I also have many important friends among the people I met at Landmark.

Truly exciting...and indicative of the importance of relationships to the human condition!

Let's Talk!

Not to pry into anything uncomfortable or private, I'd love to hear anything you care to share about your relationships and their importance to you, or any other thoughts you have. Reply to this message or go here if you'd like to talk. Thanks!


If you work with business leaders to help them improve their results, you know the value of staying visible to your prospects and clients until they feel the need for your professional help.


A well-written periodic newsletter targeting your ideal prospects can be a powerful tool to keep you top-of-mind. Then, when they see the need for a coach, you'll be the first one they think of, and you'll get the call.   


Who has time to write newsletters? Unity Copywriting makes it easy and affordable. The one you're reading is an example.


I'd love to learn more about how your business works. If you'd like to discuss  what  you do, please pick a time that works for you here, and let's talk.   


Have a wonderful weekend , and consider calling me  to talk about how we can cooperate to add value to what  you  do. Our discussion about how we can mutually benefit from working together is totally on me. You won't pay me a dime until you hire me to write something for you.


Be well, my friends.

John

About John

Throughout a career spanning over 45 years my management style has been one of building teams to bring several competent people together to focus on a common objective. 

As I transition to life in the Argentine outback, my focus shifts from coaching to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter
Phone:
814-590-3854

©  Unity Copywriting™ 2018 - Marketing Support for the Business Coaching Industry

Unity Copywriting
john@unitycopywriting.com