Issue 38 August 2020
Smoke-Free Colusa County Newsletter
The Smoke-Free Colusa County Subcommittee, part of the Colusa County Partners for Health, aims to improve the health of Colusa County residents through education and promotion of a tobacco-free lifestyle.
All items shown were from school districts within Colusa County
Staying Connected: Social media influences regarding substance use and adolescents
Guest Article by Santana King from Colusa County Office of Education
Social media is an incredibly useful resources to help stay connected with friends and family members. This is especially true during a time when the only social interactions among adolescents may be from using a social media platform. This also means that there is more opportunity for information to be shared between adolescents that is not monitored. This might lead to the question about what that has to do with substance use as targeted advertising is not something new. Big Tobacco has been a force to be reckoned with as they have continuously lied about targeting children, manipulating their products to increase the addictiveness of nicotine, and the harmful effects of secondhand smoke.1 People have become increasingly aware of targeted advertisements by Big Tobacco including false statements about “light” or “natural” products and using appealing flavors.2 Nevertheless, tobacco, marijuana and alcohol messages have changed dramatically through social media. While it is true that Big Tobacco and marijuana companies spend copious amounts of funding on advertising, that is not necessarily the biggest threat. Social media provides a platform for adolescents and young adults to get information from sources they know and trust. This can include traditional tactics such as paid influences and marketing campaigns, but it can also include peer-to-peer influences.3 Different platforms can promote different tactics. For example, adolescents felt that Instagram was a place where they could buy or sell tobacco and marijuana products and Snapchat was a way for them to learn about the specific products from their friends. Most of the interaction occurs through direct messaging because it allows for the most privacy. Another way that adolescents gained information was through their friends tagging them in a post that involved tobacco or marijuana messaging.

One of the best ways to help adolescents is to encourage parents and family members to have frequent and open conversations about substance use. One of the first steps in engaging in those conversations is learning the facts. Numerous resources are available including:

-Tobacco Use Prevention and Education (TUPE)
Santana King
Colusa County Office of Education
530-473-1350 x 10305

1.     The 5 ways tobacco companies lied about the dangers of smoking cigarettes. (Dec. 21, 2017) Retrieved from:
2.      4 marketing tactics e-cigarette companies use to target youth. (August 9, 2018) Retrieved from:
3.      What does it meme? A qualitative analysis of adolescents’ perceptions of tobacco and marijuana messaging. (2020) Jessica Liu, MPH ; Sheila McLaughlin, MFA; Adrienne Lazaro, MS and Bonnie Halpern-Felsher, PhD. Retrieved from:

The California Smokers’ Helpline provides free services to help you quit smoking, vaping, or chew
Telephone Counseling
Highly-trained counselors can help you develop a quitting plan that’s right for you. Services are available in multiple languages and special services are available for tobacco chewerspregnant smokers, teens, and vape users.

Counselors are available weekdays, 7 a.m. to 9 p.m., and Saturday, 9 a.m. to 5 p.m.

  • Smokers: 1-800-NO-BUTTS (1-800-662-8887)
  • Vape Users: 1-844-8-NO-VAPE (1-844-866-8273) 
  • Tobacco Chewers: 1-800-844-CHEW (1-800-844-2439)
  • Chinese: 1-800-838-8917
  • Korean: 1-800-556-5564
  • Spanish: 1-800-45-NO-FUME (1-800-456-6386)
  • Vietnamese: 1-800-778-8440

Text Messaging
Receive texts that are tailored to help at critical points along the way. You can also send questions at any time and a counselor will respond within one business day.

Mobile Phones:

  • Text "Quit Smoking" to 66819 
  • Text "Quit Vaping" to 66819 

Desktop Users:

Mobile Apps
No Butts - Quit Smoking - iPhones & Android
No Vape - Crush Cravings - iPhones & Android

Alexa Skills
Get tips from Amazon Alexa through the "Stop Smoking Coach" & "Stop Vaping Coach" skills. Enable the Stop Smoking & Stop Vaping skills from or your Alexa app.

Self-help Materials
To receive a free packet of materials explaining the nuts and bolts of quitting, call 1-800-NO-BUTTS. You can also find free materials in this online catalog.
Colusa County Partners for Health Meeting
The next Colusa County Partners for Health meeting will be announced to those subscribed to the e-mail list. Please e-mail to receive updates on meetings and coalition activities.
Interested in a meeting or community presentation to learn more about secondhand smoke, thirdhand smoke, tobacco marketing towards youth, or the Colusa County Tobacco Education Program? Contact us directly to schedule an appointment:

Colusa County Tobacco Education Program
Contact: Amanda Pitts
Phone: (530) 458-0380
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Colusa County Public Health | Tobacco Education Program | (530) 458-0380 | 251 E. Webster Street Colusa, CA 95932