What's New at RMI?

Welcome to the new and improved RMI newsletter, designed to offer our readers a more engaging and informative experience! We are so thrilled to offer this revamped newsletter to showcase RMI's diverse range of content, including new client and partnership updates, client spotlights, industry expert blog posts, reporting/data information, RMI employees' past and future company travel, participating sponsorships and thought-provoking topics to get your wheels turning. Our aim is to provide you with a comprehensive understanding of the ever-evolving landscape within the industry and keep you up to date on all things RMI.

Whether you're a seasoned industry professional or someone looking to stay informed, our new newsletter promises to be a valuable resource, offering the latest and greatest information. Stay tuned for more in months to come; we can't wait to keep you informed on "What's New at RMI!"

CLIENT UPDATES & PARTNERSHIPS

Visit Salt Lake City joined as the newest Official Gateway City partner to the Great American West region of Idaho, Montana, North Dakota, South Dakota and Wyoming. Bloomington-Minneapolis-St. Paul and Visit Denver round out the region's Gateways, and we're so excited for SLC to join the group!

RMI will be working with Explore Minnesota in FY24 to promote the Land of 10,000 Lakes to an international audience in the UK, Germany, Benelux, France and Nordic countries. We are excited to continue our partnership with Minnesota and can't wait to grow visitation to this beautiful state through consumer outreach and promotion.

CLIENT SPOTLIGHT!

It's Time to Fly Cheyenne!

The Cheyenne Regional Airport joined RMI's client roster in May, and we have been keeping busy helping their marketing efforts in several key areas:

Social Media: RMI has been planning, coordinating and posting on Fly Cheyenne's social media channels to inform the public of the airport runway reconstruction timeline and updates. Check them out on Facebook and Instagram.
New Logo: RMI worked with Cheyenne artist Chad Blakely to create a new logo for the Cheyenne Regional Airport that grasps the look of the Wyoming Steamboat with an aviation-inspired flair.
Billboards: As you drive from Colorado into Cheyenne or Cheyenne heading toward Fort Collins, Colorado, via I-25, make sure to look up at the billboards; you might just find that “It’s Time to Fly Cheyenne” for your next trip.
Advertising: RMI is coordinating and running Fly Cheyenne’s ad campaigns with Cowboy State Daily, KFBC Radio and TownSquare Media to promote the airport’s reopening. The airport is also running full-page advertising in the Wyoming Business Report to showcase the economic impact an airport has on a community.

REPORTING / DATA

August means end-of-year reporting, and boy have we been working on report after report. RMI has spent the summer collating important international travel trade research, the RMI TRIP Report, for dozens of clients. These reports track product growth, measure business-to-business marketing success and identify return on investment from key international inbound markets.

Clients investing in the RMI TRIP Report include: Colorado Tourism Office; Explore Minnesota; The Great American West (including Idaho Tourism, Montana Office of Tourism, North Dakota Department of Tourism, South Dakota Department of Tourism, Wyoming Office of Tourism, Gateway City and Destination Partners); and Visit Denver.

Top inbound markets audited include the United Kingdom, Ireland, Germany, Switzerland, Austria, France, Italy, Denmark, Sweden, Norway, Finland, Belgium, Luxembourg, Netherlands, Australia, New Zealand, Mexico (and counting!).

Learn more about the RMI TRIP Report here.

Clients Investing in

the RMI TRIP Report

25+

Top Inbound

Markets Audited

Companies Reporting Product & Booking Data

500+

RMI TRAVEL

Mathias and Evan attended U.S. Travel's Educational Seminar for Tourism Organizations (ESTO) in Savannah, Georgia, August 19-22. They were inspired by the tremendous content and networking opportunities available at this show, enjoying the opportunity to reconnect with colleagues and friends while learning about the latest developments in the U.S. travel industry.

Upcoming:

Mathias will be heading to Fort Collins, Colorado, for the Colorado Governor's Conference on Tourism (September 27-29).
Lori and Evan will attend ICORT (the Idaho Conference on Recreation & Tourism) in Lewiston, Idaho (October 16-18).
Mathias and Alyssa will pack their bags for Yellowstone National Park for the Wyoming Fall Hospitality & Tourism Summit (October 25-27).
Lori and Evan will join Great American West state representatives on a sales mission in Italy (November 4-10).

COMMUNITY SPONSORSHIPS

RMI sponsored Hole 18 at Cheyenne LEADS' golf tournament on August 15. Helping the community while getting to play a few rounds; what could be better?

STAFF UPDATES / ANNOUNCEMENTS

Mathias spearheaded the reconstruction of the Boyd Building's rooftop flagpole, and on June 26 we raised Old Glory for the first time in over a decade. If you're in town, come check out the highest-flying flag in Cheyenne!

Misc.:

RMI is in the process of adding to our team! Keep an eye on our newsletter to meet our new Office Administrator and Project Development & Events Manager.
Want to learn more about data? Look for a blog post by Mathias in October!
Missed the last blog post? Catch up on social media tagging tips here.

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RMI

1720 Carey Ave. #600

Cheyenne, WY 82001

307-637-4977

RMIMarketing.com

info@rmimarketing.com