Dear readers, 

As 2024 concludes, the Middle East and North African leisure and entertainment industry celebrates significant growth, fuelled by investments in tourism, hospitality, and cultural experiences. Immersive, tech-driven attractions continue to reshape the sector as governments focus on diversification and the experience economy.

MENALAC has had a remarkable year, with highlights including the MENALAC AWARDS GALA, CEO CONCLAVE, and the inaugural HEALTH, SAFETY, SUSTAINABILITY & INCLUSIVITY CONFERENCE in Riyadh. The recent FOCUS ON EGYPT initiative was a standout, bringing together leisure leaders and government officials to explore Egypt’s emerging entertainment market. We thank the Federation of Egyptian Chambers of Commerce, sponsors, and participants for their support. The success of our first MENALAC GOLF DAY and our second AUTUMN MINGLE demonstrate a growing appetite for fun networking events

Looking to 2025, MENALAC will continue fostering growth through networking, education, and recognition events. Given the critical importance of raising awareness and promoting inclusivity and sustainability in attractions, we are excited to announce new MENALAC INCLUSIVITY TRAILBLAZER Recognition Awards and MENALAC GREEN THRILL MAKER Recognition Awards which will debut during the Health, Safety, Inclusivity & Sustainability Day on 8th April 2025, in Dubai. These recognition awards will look to acknowledge top regional attractions that are significantly raising the bar on these critical social causes. Watch this space for more details!

A 2025 highlight will be the second edition of the MENA LEISURE REPORT, scheduled for release in the second quarter. This comprehensive resource will provide data, insights, and strategies to empower businesses across the region. If you are looking to take your brand visibility to new heights, grab an advertisement page in this 365-day reference book that will be widely circulated, as we are down to the last 15 pages. Should you wish to contribute to the MENA LEISURE REPORT, get in touch with us and discuss how you can support this powerful industry tool. 

A key initiative soon to be established next year is the MENALAC SUSTAINABILITY COMMITTEE, to address the industry's growing focus on sustainability, with the goal of achieving net-zero attractions. We encourage passionate and proactive sustainability experts from member organisations to register their interest before 3rd January 2025 below and get ready to contribute and grow alongside like-minded changemakers. 

Stay tuned for more information on other initiatives set for launch in 2025 including the MENALAC JOB BOARD which will be a platform for member organisations to freely post their job openings and attract leisure talent, as well as SAFETY UNLOCKED – The Podcast, where safety thought leaders and experts will dive into the heart of safety practices shaping the future of MENA leisure and entertainment.

As we enter 2025, we extend our heartfelt gratitude to our members for their support and dedication in advancing the MENA leisure and attractions industry. May this new year bring exciting new opportunities, innovation, and success to your endeavours. Together, let’s continue to inspire, grow, and make our industry even more vibrant and sustainable. Here’s to a year filled with collaboration, growth, and unforgettable experiences! 

Whether you are interested in some healthy competition at the MENALAC Golf Day, looking for critical updates and discussions at the L.E.A Health, Safety, Sustainability & Inclusivity Conference or a night of honour and celebration at the MENALAC Awards Gala, we can’t wait to see you there! 

Register your interest to our individual events and stay tuned for more details:

MENALAC events converge essential stakeholders from the industry under a single roof to address industry challenges, innovations and trends, celebrate and honour the best of the best of the regional industry while offering valuable networking opportunities to connect with peers, industry leaders, potential partners, suppliers, and clients.

Secure your spot to showcase your brand in this prestigious publication. Elevate your organisation, gain prime visibility and connect with leading voices and innovative ideas shaping the MENA leisure and attractions industry. 

This committee will raise awareness, share best practices, create resources and lead initiatives to drive innovation and meaningful change for a greener, resilient industry. 

If you are a MENALAC Member - join us and be the change you want to see in our beloved industry.

Be part of MENALAC’s industry initiatives and share your knowledge, perspective and advice at the popular L.E.A Conferences in April 2025. Get in touch now to learn more about speaking opportunities: info@menalac.org

This two-day event was a valuable opportunity for industry professionals to learn, connect and discuss the exciting prospects of the North African country’s leisure and entertainment scene.

Listen to top insights from Mohamed Attia, CEO of Al Othaim Entertainment Co. and MENALAC Board Member as discusses the impact of MENALAC’s Focus on Egypt event in Cairo earlier this month. 

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Are you looking to highlight your brand, its message, uniqueness and key offerings?

Position yourself as a thought-leader within the leisure and entertainment industry through MENALAC’s platform by write a Talk Article, sharing your knowledge, experience and insight with a wide audience? 

Get in touch now to find out this brilliant opportunity: info@menalac.org

STAY IN THE FUN LOOP!  

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MENALAC brings you all the excitement from across the region from the latest happenings to project announcements and growing trends. It’s your go-to digital community for all things leisure and entertainment. 

Follow and subscribe to all our digital platforms to keep track of the MENA leisure industry’s increasing pulse. 

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