Dear readers, 

Joyous greetings for 2025! We’re thrilled to welcome a promising new year for the MENA leisure and entertainment industry. With the sector thriving, we can’t wait to celebrate the upcoming achievements and innovations of our Members.

Our Events Committee has been hard at work crafting a dynamic calendar for 2025. This year’s lineup will inspire, educate, and connect professionals across the region. Highlights include the CEO Conclave, Golf Day, and the MENALAC Awards Gala - this time in the exciting new location of Riyadh! Secure your spot today and consider elevating your presence by sponsoring these prestigious events or sharing your expertise as a speaker. These platforms are perfect for showcasing your brand to a diverse audience of industry leaders.

On the publishing front, the MENA LEISURE REPORT 2025 is well underway with a dedicated team working hard to bring this publication’s second edition to its full potential, offering the latest information and insights for leisure businesses to scale their operations and success across the region. Be a part of this ultimate leisure report by contributing your expertise, advertising your brand, or participating in the critical Operators Survey to help shape the future of the region’s leisure industry.

In line with growing and elevating the MENA region’s leisure and attractions sector, this month’s Vendor Talk, by Thinking Adrenaline, and podcast interview with Semnox Solutions, both highlight how the leisure market is embracing ways to offer exceptional experiences to all guests. Catch them on our website and podcast platforms now.

We are proud to unveil a new initiative driven by our Health and Safety Committee which will aim to bring greater awareness to the importance of these industry cornerstones. Join us as we share best practices and discuss how we can advance safety and accessibility across the leisure sector with SAFETY UNLOCKED – The Podcast, first episode coming soon! 

Finally, explore this month’s top stories and upcoming events as you read on through our newsletter. Follow us online to stay updated on everything MENALAC in 2025. Together, let’s make this a groundbreaking year for the MENA leisure and attractions industry!

Our sponsors receive great coverage at our industry events which are high-impact arenas that foster strategic connections, inspire collaboration, and propel businesses to new heights. Become a MENALAC Sponsor today: elevate your band and drive industry impact. 

Let your brand shine in the ultimate data collection for the MENA leisure sector. Align your business with this prestigious industry initiative and gain prime visibility alongside key information set to help shape the future of the MENA leisure and attractions landscape. 

Take part in the MENA LEISURE REPORT OPERATORS SURVEY and support the evolution of the MENA leisure and entertainment industry with the ultimate data collection for the region. This survey for operators will take only a few minutes but can impact years of success for our beloved MENA leisure sector. 

To know more, contact neha.jain@menalac.org  

The 8th annual MENALAC L.E.A. CEO Conclave is the most anticipated and influential gathering of the year. Don’t miss your chance to engage with the minds that are driving the industry forward, setting the trends, and tackling the challenges that shape the landscape of leisure and entertainment in the region. 

Register your interest now for what promises to be an invaluable investment for you and your brand. 

Polish off your clubs and join us for this industry networking event where industry leaders, CEOs, and top stakeholders from the MENA leisure and attractions sector will gather for a day that blends business with pleasure. For those who aren’t keen on the game, you can still join us for the evening networking session from 4:30pm.

Limited spots, so secure your place today!

Head to our website now.

For our 7th awards gala, we are taking the glitz, glamour and celebrations to Riyadh, Saudi Arabia. Be sure to mark your calendars for this momentous evening and watch this space for more details on how to nominate your company for a prestigious MENALAC award.

MENALAC’s latest podcast series is set to bring you the stories shaping safer experiences in the leisure and attractions sector. This quarterly podcast will spotlight global and regional safety leaders, equipping industry professionals with actionable insights while positioning MENALAC as the champion of safety advocacy in the MENA region.

Subscribe and stay tuned for the first episode of SAFETY UNLOCKED releasing in March 2025. Together, we’ll unlock a safer future! 

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Be part of MENALAC’s industry initiatives and share your knowledge, perspective and advice at the popular L.E.A Conferences in April 2025. Get in touch now to learn more about speaking opportunities: info@menalac.org

Listen to JS Reddy, Vice President and General Manager of the Middle East and Africa Region for Semnox Solutions, who joins the podcast for its first episode of 2025 to talk about the technology provider’s mission, global dreams and expansion in the Middle East. Hear Reddy proudly discuss the award-winning products the company has developed over the past 18 years and how they are constantly seeking ways to support and elevate guest experiences in the leisure and entertainment industry. 

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We watch in awe when we see videos of professional surfers riding massive overhead barrels with ease. It’s truly aspirational. But once we try the sport ourselves, we quickly realise there is a lot more to it than what those talented individuals make it look like. Concerns about water safety, ocean currents, sharks, stingers, and even other surfers can dissuade people from trying something they’d love to do but see as just out of reach. 

However, we are now entering a new era where surfing is more accessible than ever. The creation of standing waves and dynamic waves in controlled environments has been enabled by rapidly developing technology. Surf parks bring an awesome experience that various people love and make it possible for so many others that may have seen it as beyond their aspirational grasp.

Check out this month’s engaging read by Damon Tudor, Director, Thinking Adrenaline, who shares his perspective on the benefits of surf parks including building a community and offering accessible experiences. 

Read the full article here

Are you looking to highlight your brand, its message, uniqueness and key offerings?

Position yourself as a thought-leader within the leisure and entertainment industry through MENALAC’s platform by write a Talk Article, sharing your knowledge, experience and insight with a wide audience? 

Get in touch now to find out this brilliant opportunity: info@menalac.org

STAY IN THE FUN LOOP!  

Follow Us On Our Digital Platforms

MENALAC brings you all the excitement from across the region from the latest happenings to project announcements and growing trends. It’s your go-to digital community for all things leisure and entertainment. 

Follow and subscribe to all our digital platforms to keep track of the MENA leisure industry’s increasing pulse. 

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