Dear readers, 

With so much shaping our industry, MENALAC is excited to share the latest highlights, initiatives, and resources across the MENA leisure and entertainment sector.



We proudly launched the 2nd edition of the MENA Leisure Report 2025, already a go-to resource for decision-makers looking to scale businesses and stay ahead in the region’s booming market.

Members recently competed in The Leisure Industry Quiz at Dubai’s Social Distrikt, partnered with TEA for the IAAPA Europe Expo 2025 Mixer, and explored Saudi regulatory opportunities through the webinar Navigating Saudi Regulations: A Guide to 100% Foreign-Owned Entities.

Our Safety Education Circle continues to grow, providing curated insights and practical tools for operational excellence. Don’t miss our 16th October webinar with ride maintenance expert Frieder Rehm on KEEP THE FUN RUNNING – Pre-Emptive Ride Maintenance & Ride Safety Made Simple. A must-attend event to keep rides guest-ready, prevent costly breakdowns, and build a safety-first culture.

Stay informed with Member Musing, our podcast featuring conversations with industry leaders on technology, operations, design, and trends. Explore the latest happenings and key insights shaping the leisure sector this month.   

HAVE YOU GOT YOUR PRINT COPY

OF THE DEFINITIVE REPORT FOR

MENA’S LEISURE INDUSTRY?

The MENA Leisure Report 2025 is your competitive advantage in a region exploding with leisure and entertainment potential. Whether you're strategising your next investment, launching a new attraction, supplying the latest tech, or shaping national policy – this is the report you need to make smarter, faster, and

better-informed decisions.

BUY YOUR PRINT COPY NOW and position yourself at the forefront of the MENA leisure revolution.

CONGRATS TO TEAM VENU+. YOU ROCKED

AT THE MENALAC LEISURE INDUSTRY QUIZ

A huge thanks to Hushh, Social Distrikt and Embed for hosting a brilliant and fun-filled industry quiz. Our members and everyone had a great time.

Stay tuned for future quiz event announcements to sharpen your leisure knowledge!

SHAPE THE FUTURE OF SAFETY IN LEISURE

The MENALAC Safety Education Circle is becoming the go-to resource for professionals committed to excellence in the leisure and attractions industry. With more members joining every day, the Circle has grown into a vibrant hub for learning, professional development, and knowledge-sharing. Members gain access to curated safety updates, expert guidance, and practical tools, all designed to raise standards and keep the industry safe.

Join the Circle today and connect with peers who are shaping the future of safety leadership.

Loco Bear is an award-winning family entertainment brand that recently celebrated its first anniversary in Dubai. In just one year, Loco Bear has become a favorite destination for families, offering a vibrant mix of imaginative play, interactive learning, and safe, high-quality fun. Its unique concept combines creativity with skill-building, inspiring children to explore, collaborate, and grow through purposeful play. They offer more than 10 attractions, including trampolines, wall climbing, laser tag, VR experiences, bowling, arcade games, a slime lab, darts and more.

Buoyed by its success in Dubai, Loco Bear is now focused on expanding across the UAE, the wider MENA region, and globally—bringing its fresh vision of family entertainment to new markets.

Learn more:

Meryal Waterpark on Qetaifan Island North is Qatar’s largest waterpark and a premier leisure destination in the region. With 69 attractions, including 53 slides, it offers unforgettable experiences for families, friends, and thrill-seekers.

Its landmark, Rig 1938, rises 85 metres and holds two Guinness World Records: the world’s tallest water slide at 76.309 metres and the most slides from a single tower.

Beyond the thrills, Meryal features a sandy beachfront, vibrant retail, and diverse dining options ranging from gourmet cuisine to casual bites. Blending adventure, relaxation, and world-class amenities, it is the perfect destination where excitement meets leisure.

Learn more:

Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data- driven insights in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Aquaventure, One & Only, citizenM, and Raffles Hotel.

Learn more:

Founded in 1999 by CEO Luc Peumans, Painting With Light (PWL) is a multi-award-winning lighting and multimedia design studio headquartered in Belgium, with a regional base in Riyadh, Saudi Arabia. With more than 25 years of experience, PWL has built a strong reputation in theatre, concerts, live entertainment, and broadcast, and now plays a leading role in creating immersive visual experiences for theme parks, leisure destinations, public spaces, and location-based entertainment.

Combining creativity with advanced lighting and multimedia technologies, PWL transforms environments and tells stories that move audiences. Its expertise spans the full project lifecycle, from concept and design through installation, programming, integration, and maintenance, delivered by a team of specialists in design, consultancy, project management, and show control.

Learn more:

Founded in Dubai in 2013, SKME has established itself as a trusted distributor and supplier specialising in Summer & Winter Sports, Toys, Private Label, Hotel Items, and OS&E products. The company proudly serves leading theme parks, tourist attractions, hotels, and resorts across the UAE and GCC, delivering quality products and trusted partnerships that enhance guest experiences. With a strong commitment to quality, innovation, and service excellence, SKME provides tailored solutions that meet the diverse needs of its clients while contributing to the growth of the leisure, hospitality, and entertainment industries in the region.

Learn more:

POWER UP YOUR CONNECTIONS,

POWER UP YOUR BUSINESS

In the world of leisure and entertainment, connections can be just as valuable as expertise. A MENALAC membership opens the door to a vibrant network of industry leaders, innovators, and decision-makers across the MENA region.

Join now and gain exclusive access to MENALAC events, where you can connect, collaborate, and help shape the future of the industry.

STAY IN THE FUN LOOP!  

Follow Us On Our Digital Platforms

MENALAC brings you all the excitement from across the region from the latest happenings to project announcements and growing trends. It’s your go-to digital community for all things leisure and entertainment. 

Follow and subscribe to all our digital platforms to keep track of the MENA leisure industry’s increasing pulse. 

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Are you looking to highlight your brand, its message, uniqueness and key offerings?

Position yourself as a thought-leader within the leisure and entertainment industry through MENALAC’s platform by writing a Talk Article, sharing your knowledge, experience and insight with a wide audience?

Get in touch now to find out this brilliant opportunity: info@menalac.org

MEMBER MUSING -

EXPLORE THE FUTURE OF MENA LEISURE

Tune in to Member Musing by MENALAC, the podcast delivering fresh insights from leaders across the MENA leisure and entertainment industry. Hear engaging conversations covering everything from design and technology to operations, emerging trends, and safety.

Subscribe today and stay up to date with episodes packed with ideas you can apply to your own business.

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