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What's Wrong?
You remember her. The Princess and the Pea was bothered by that pesky teeny tiny pea at the bottom of her very high pile of mattresses.
 
It literally kept her up at night.

So that pea was an annoyance.
Princess and the Pea
And, where there’s an annoying problem, there’s an opportunity.

  • I’m annoyed that my boom box takes up so much space on my shoulder. Voilà! iPod…iPhone
  • I’m annoyed that — at the end of the day — when I want to enjoy a book — my eyes are tired. Voilà! Audiobooks.
  • I’m annoyed with this person who I keep running into at home and family functions. Voilà! Divorce (tee-hee).

I’m sure you have examples from your own life.

When you identify what annoys your prospects-who-become-clients (the pea) you’ve got the key more effective marketing, sales, and client retention.

The pea is key.

Until next time,
‌
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P.S. Years ago I enrolled in Sandler Sales Training.  They taught a concept called the Pure Essence of Pain...which I remember as identifying the most painful-to-your-prospect problem you solve. Kind've like the pea in the writing above.

Thinking you'd like to discuss peas, please? Or something else? Then join the next Free Office Hours this Friday, June 4th. Details below.
Next FREE OFFICE HOURS Friday, June 4th
Office Hours with Marilee Driscoll
Office hours is an easy, fun and free way to get quick question answered - or just have a conversation! Each month I've reserved two blocks of time where anyone can show up for a group conversation (and, one-on-one consults).

You do need to register ahead of time. Registration is free.


Marilee Driscoll is a speaker, trusted advisor and strategy consultant to business owners and nonprofit leaders, and an entrepreneur. Published author.

Marilee's work is all about strategies that help organizations - and the people that run them - achieve real, sustainable success.

She has been quoted in The Wall St. Journal, the New York Times, Money Magazine, Kiplinger’s Personal Finance magazine, and dozens of other publications.

She's been interviewed on various radio programs, and for a 6-minute segment on The CBS Early Show.

Her client list includes: Toyota Corporation, The Boston Globe, SunTrust, Northwestern Mutual, The National LTC Network, Putnam Financial, Plymouth400, The Financial Planning Association, and dozens of small business owners.

Marilee is an award-winning member and past president of the National Speakers Association – New England Chapter.

Marilee is the author of “The Complete Idiot’s Guide to Long-term Care Planning,” and her next book "Sweet Spot" - a motivational business book - is slated for release in 2021.


If you’re wondering if an experienced, objective sounding board/advisor who cares might be helpful, here you go:

  • Free Office Hours – www.FreeOfficeHours.com for more info.
  • Very small group 9HReset (Note, also available one-on-one or for your team).
  • One-on-one consulting, coaching, or to book Marilee to speak to your group, reply to this newsletter or call for information.