How often do you think about your "brand"? We aren't selling clothes or fast food, so many of us in the solid waste industry don't take the time to develop and assess what we stand for and what we "promise" to deliver. But doing so is crucial. When we don't nurture and protect our brand, someone else will define it for us.
Speaking of conferences, I will be in Oakland, CA this week for the California Resource Recovery Association's (CRRA) Annual Conference, July 26-29. I would love to connect with you if you will be in California, too. If you are interested in getting together, please send me an email or give me a call or text to 317-403-9726.
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From top levels of leadership to "boots on the ground" staff, knowing the brand promise of your company or organization is critical to its long-term success.
But if you haven't thought about your "brand," how do you determine what it is and what you are promising to those you serve? A good place to begin is by asking what you want them to
think, how you want them to feel, and what you want them to do. Answering these three questions is the start to defining your brand and brand promise.
Need some help? What's Your Brand? Why It's Important to Know It and Use It! is a session I will co-facilitate at WASTECON, August 20-23, in Nashville, TN. This hands-on workshop will help attendees gain an understanding of how to identify and better communicate the value and impact of a particular brand promise, including takeaways on how to implement this effort within their own organizations and communities. Join me and the other leaders for this dynamic, hands-on workshop of brainstorming and collaboration!
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