This course provides an extensive overview on clarifying your product or service and identifying your target customer, what to include in your business plan, how to create a sales plan, as well as techniques for post-implementation measurement and reinforcement of the sales plan. Register here for Today's general session, Jan. 10 from 9-11 A.M.

The STEP grant program has helped thousands of small businesses obtain grants and find customers in the international marketplace since 2011. Find out if you are eligible and learn how to submit a successful application on this virtual webinar. Register here and see you on TODAY, Jan. 10 from 8-9 A.M. #GrantOpportunity

Access to Our Expert Advisors



Sometimes you need access to a marketing expert for a quick question. We've created these power hours to help business owners have more access to our expert advisors, especially during crucial seasons like these. Bilingual Marketing Power Hours are on a first-come, first-served basis, and the goal is for our marketing advisors to answer any quick challenges or questions you may be facing in your business. The virtual gatherings are held every Monday evening at 5 p.m. (excluding holidays). Join Monday, Jan. 16 from 5-6 p.m. Register here!

This class will cover the following topics:

• What is social media?
• How do people use it?
• Are your customers or clients on social media?
• The make-or-break question

Join us Tuesday, Jan. 17 from 9-11 a.m. Register here! Don't miss this opportunity and see you there.

In this class, you'll learn the foundation of branding so you can focus on creating a strong plan for your business. Branding is more than your visual aesthetics. Join this class, and learn why branding is one of the most important pillars for your small business – as well as learn how to do it with purpose. You'll leave with a clear understanding of concepts and a plan to create your own brand manifesto. Join us Monday, Jan. 23 from 3-4:30 p.m. Register now!

We are excited to announce that Logan Heights Community Development Corporation Small Business Department will be starting up Sidewalk Vending Workshops again! Don't miss this opportunity and sign up now! You can also visit us at sdivsbdc.org. Register now to save your spot!

Be sure to reference this pandemic employer portal for industry guidance from the State of California updated in real time. This is a one-stop hub for employers, or small business owners, to manage COVID-19. Answer a few questions to generate a customized road map with guidance for the state, your area, and your industry. Visit saferatwork.ca.gov, and reach out to us if you need further assistance. As employers in California, you want to be in the know and prepared.

Funded in part through a Grant with the California Office of the Small Business Advocate. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the California Office of the Small Business Advocate.