Dear readers, 

As the summer season reaches its peak, August has been an exhilarating month across the Middle East and North Africa's leisure and attractions sector. The sweltering heat has been no match for the creative and engaging experiences on offer, solidifying the region’s reputation as a top destination for world-class leisure and entertainment all the while keeping young mind engaged and making memories for all. 

This month we have two very exciting announcements to share with our community. The first is news that MENALAC will publish the second edition of the MENA Leisure Report. Packed with essential data and insights, this report will serve as an invaluable resource for industry professionals, offering a comprehensive overview of trends, challenges, and opportunities shaping the sector. 

We are also thrilled to reveal an important partnership recently made between MENALAC and the Federation of Saudi Chambers, aiming to connect buyers and suppliers in the leisure and entertainment industry through events and gatherings and provide ongoing education and training for those in the Kingdom and wider MENA region.

Keep your knowledge and insights up to date with industry leaders who share their perspectives on the future of leisure and attractions in the MENA region. This month's newsletter features thought-provoking articles on cutting-edge water features and empowering leisure attractions, as well as saving lives with emergency first aid. In addition, you’ll also find on our website the latest podcast episode with pioneering immersive attraction designer and manufacturer, Triotech. 

Finally, we wish all MENALAC Members well who are exhibiting at IAAPA Europe in Amsterdam next month; we hope the event provides new opportunities and connections. 

Stay tuned for more exciting announcement from us; be sure to follow all our digital platforms to stay in the heart of the vibrant MENA leisure and attraction industry. 

Following the resounding success of its inaugural edition, we are thrilled to announce the second edition of the MENA Leisure Report which is set for release towards the second quarter of 2025

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MENALAC brings you all the excitement from across the region from the latest happenings to project announcements and growing trends. It’s your go-to digital community for all things leisure and entertainment. 

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Ernest Yale, Founder and CEO of pioneering design and manufacture business Triotech Amusement Inc., joins Member Musing for a rich conversation on the current and future state of the ‘ambitious’ MENA leisure and entertainment sector.

Ernest explains whilst he and the company are passionate about bringing attractions to the next level with their collective creativity, it’s important to blend innovation and practicality to ensure return of investment for all parties.

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accesso is the leading global provider of patented and award-winning technology solutions, known for redefining guest experience, driving increased revenue, streamlining operations and supporting data driven business decisions for leisure and entertainment operators.

Currently serving over 1,200 venues worldwide, accesso invests heavily in research and development to provide venues with technology that empowers them to deliver unforgettable guest experiences. 

accesso has grown significantly over the past decade, with offices in North America, Europe, Asia, the Middle East and Australia, and now a team of more than 700 team members worldwide who are skilled in increasing revenue through intuitive ticketing, point-of-sale, virtual queuing, distribution and experience management technology. 

accesso is a public company, listed on AIM: a market operated by the London Stock Exchange. 

Learn more about the company here

Founded in 2013 by two event professionals, Eventlab has revolutionised staffing and recruitment in the event industry. Quickly growing, the company secured government contracts by 2015 and expanded to serve over 80 clients in KSA by 2016. 

Adapting to industry demands, Eventlab introduced full-time recruitment in 2017 and launched a Guest Services Staffing department in 2018. By 2021, they recruited over 1,300 professionals for Expo 2020 Dubai.  

Their achievements and certifications highlight our commitment to quality, sustainability, and excellence: 

• ISO Certified: They hold ISO 9001:2015 for quality management, ISO 14001:2015 for environmental sustainability, and ISO 45001:2018 for occupational health and safety standards. 
• Great Place to Work: Their recognition as a Great Place to Work showcases their people-first culture, focused on employee satisfaction, growth, and work-life balance. 
• Award-Winning Staffing Agency: They were honoured as the Best Staffing Agency at the Middle East Event Awards 2023, celebrating their outstanding talent management and client-focused services.

Learn more about the company here

Life Saving Advice for Attraction Operators

Don’t miss this month’s Let’s Talk Safety article which discusses the importance of attractions and entertainment venues being equipped with Automated External Defibrillators (AEDs). Ben Mundigian, Senior Business Development Manager, Public Access Middle East, Turkey, & North Africa for Stryker ESCS BV offers his expert guidance in this critical article, and highlights the significance of life saving steps, as well as training and information to adhere to in the event of a Sudden Cardiac Arrest (SCA).

Read the full article here

Differentiate Your Attraction with Unique Water Features

In today’s rapidly evolving leisure and entertainment industry, operators constantly seek innovative ways to stand out in an increasingly competitive market. In this insightful article, Carlos Pissarra, Founder & CEO, Unique Urban Solutions, highlights how unique and engaging water features are some of the most effective options for differentiating attractions. These installations go beyond mere decoration - they create immersive, memorable, and referential experiences that attract, captivate, and retain visitors, enhance the overall ambiance, and significantly contribute to the attraction's success.

Read the full article here