Upcoming Events: Save the Date
  • Success Story Series - Solo PR Practitioners: February 16 
  • Non-Profit PR Learning Series: March 1, 8, 15, 22, 29
Registration for the above event offerings will open soon. Stay tuned for more details at PRSACleveland.org/eventsInterested in sponsoring an upcoming event? Contact Bob Rotatori at  rrsrfam@aol.com .

A New Year, A New PRSA Cleveland
A letter from our 2017 president...
A new year tends to inspire us to see our lives with fresh eyes. If you're like me, that includes re-examining your priorities. Here's why I hope PRSA Cleveland will remain a priority for you this year.
 
Despite being one of the Society's largest and most active chapters, members of the board of the Greater Cleveland Chapter are not content to do business as usual. Our 2017 goal is to provide even greater value to our members. So, e xpect more networking opportunities, great programming, a revamped nonprofit series and other surprises. We remain dedicated to providing value through opportunities that enable you to wisely invest in your professional growth regardless of where you are in your career.
 
Of course, to truly optimize the benefits of your membership, it's important to be involved. In addition to attending our Chapter's events and programs, I invite you to join one of our many committees to build relationships with other members and help guide the direction of the Chapter. To learn more, please contact Rachel Kerstetter, our membership chair .
 
Follow us on Facebook and Twitter, and watch for our monthly newsletter and periodic emails to keep you up to date on Chapter activities. Visit our Chapter website  regularly for employment listings, industry news, program information and other opportunities.  I am honored to serve as your president this year. I look forward to seeing you soon.
 
Warm Regards,
Lorraine Schuchart, APR
President, Greater Cleveland Chapter
Founder & CEO, Prosper for Purpose
A look ahead at 2017 programming.
BY LISA SANDS, VP OF PROGRAMMING, PRSA CLEVELAND
We're working on the completion of our 2017 programming calendar. We'll continue to bring you relevant programs that educate, inspire, and promote personal and professional growth...with some new twists.  Count on some of our regular programs -- Business and the Media (March), Hill Lighthouse Young Awards (October), Student Day (November), and the Rocks Awards (December). ( Did you know that the Rocks Awards turn 15 this year? We're planning something extra special for the occasion, and we'll host a Rocks Awards info session (August) to help you with the entry process.)
 
We'll start out 2017 by kicking off our new Success Story Series on February 16 with a few solo pros presenting a different perspective on how they made the decision to work for themselves, how they differentiate and market their services against larger, full service firms, their tips on cultivating and maintaining a profitable client base, and where they go when they need advice. These quarterly events will take place over a "happy hour" where you can unwind and network with fellow pros. Registration will open soon.
 
We are also planning programs in association with PRSA National, the Society of Professional Journalists, and the Akron PRSA chapter, addressing topics like communicating effectively and respectfully in a diverse world, the fluidity between journalism and PR roles, influencer and contributor marketing, crisis communications, and continuing education. And, we're bringing back the popular non-profit learning series with several workshops to support non-profit PR professionals with advice and tools scaled towards small staffs and budgets. These will be held at the Northeast Ohio Regional Sewer District offices March 1, 8, 15, 22 and 29. Save the date, and stay tuned for more info.
 
We'll be sure to leave room for a little fun with a Chapter outing at an Indians game in the spring and our annual Membership Appreciation event in August. 
 
Stay up to date on upcoming events on our website's event page. We want to hear from you as well. Tell us what you like, what you don't, and what we can present to be a valuable asset to your career. Email me any ideas you have.  Finally, our entire chapter would like to thank John Znidarsic of Adcom for his leadership of the programming committee this past year. 
Membership News
Save the Date: PRSA Virtual Career Fair
Is a new job on your list of 2017 to-dos? Attend the PRSA Virtual Career Fair, March 30, 1-4 p.m.  Register here. And, d on't forget to check out the PRSA Cleveland job board for the most up-to-date local opportunities in our field.  Find open jobs here.

Refer a Friend and Get Rewarded.
You can earn a $25 Amazon gift card for each friend or colleague that you refer to PRSA. What could be better than being rewarded for helping others grow in their profession? Get the details here .
Start the New Year off right with PRSA Membership!  This month, initiation/reinstatement fees are waived when you join National ($255 annual dues). Code: NEWYEAR17.  Don't forget to list Greater Cleveland as your chapter to receive the full membership benefits!  Find out more.

Take advantage of group membership discounts.  Sign up your team of five or more members for the first time and receive FREE Professional Interest Section membership and WAIVED Initiation fee. Learn more about Group Memberships here 
ICYMI: The 14th Annual Cleveland Rocks Awards
PRSA Cleveland recognized the accomplishments of members and colleagues at the 2016 PRSA Cleveland Rocks Awards, presented by Falls Communications, on December 2 at the House of Blues. The Board of Directors presented 37 gold and silver awards across a spectrum of categories. Cleveland entries were judged by PRSA of Alabama.
 
Top Honors
Judges' Choice awards were presented to Destination Cleveland, Cleveland Plus and Dix & Eaton for the media relations campaign around the Republican National Convention, and to Falghren Mortine and Kidde Fire Safety for a social media campaign around fire safety advocates. Roop & Co. received a Best in Show designation for a strategic integrated campaign around drone technology in the roofing industry. The Rising Star award was presented to Rachel Kerstetter, PR Architect at Sonnhalter, and a valued member of the PRSA Cleveland board.
 
The PRSA Cleveland Student of the Year Award
The Rocks Award event also raised more than $1,300 in a silent auction, which is earmarked to support the chapter's scholarship program. The PRSA Student of the Year program will award $2,500 to a college sophomore or junior with roots in Northeast Ohio, or who is enrolled in a Cleveland-area institution of higher learning. For scholarship details and application, visit http://www.prsacleveland.org/scholarship/.

Need some extra hardware? Order duplicate trophies by Jan. 25.
Email the title of your campaign, company name, category and level (gold or silver winner) to Lisa Sands no later than Jan. 25. Each duplicate trophy costs $90. You will receive an invoice upon placing your order, and will be notified when your order is complete. Orders can be picked up at  Gino's (4701 Richmond Rd. Warrensville Heights, OH 44128; Phone:  216-831-6565 ), or shipped to you directly for an added cost (see invoice for details).
Sincerely,

current logo

View our profile on LinkedIn Like us on Facebook Follow us on Twitter
Join the conversation using #PRSACLE

The  Public Relations Society of America (PRSA) is the world's largest organization for public relations professionals with nearly 32,000 professional and student members, and more than 100 Chapters nationwide.

The PRSA Greater Cleveland Chapter is the professional organization that brings together public relations, communications and marketing practitioners throughout Northeast Ohio.  The PRSA Greater Cleveland Chapter serves nearly 300 members and is affiliated with the  East Central District of PRSA .