Some readers see this part of your email after the subject line in the inbox. Write something brief and catchy, compelling them to open the email.
Although I am not new to Marketing [Almost a 25 Year Marketing Veteran], I am fairly new to using Landing pages as an effective lead generation tool. The use of landing page is now a top recommendation for my clients.

Why? 

Before I answer that, I'd like to address a common question.

What is the difference between a Home Pages [on your web site] and a  landing page?

A good homepage typically does the following things:
  • Occupies your root domain (think www.yourwebsite.com)
  • Gives a comprehensive overview of what your business does
  • Links to every other important permanent page of your website
  • Tells visitors how to connect with you in other ways (such as getting in touch with you in person or following you on social media)


A landing page, on the other hand, more often:

      • Is designed to receive traffic from one or several specific sources (such as an ad or email campaign)-hence the "landing"
      • Prompts visitors to take one well-defined action
      • Stays focused on a single topic or offer throughout the page
      • Omits or downplays navigation options
      • Is not necessarily intended to be a permanent part of your website
Think of a landing page as your entrance or first step to a campaign.
I have spent countless hours testing and 'free trialing' numerous landing page software.
Instead of wasting your time giving you the pros and cons of 20 different landing page software, I will first give you my top 3 and then give you my personal review of my #1 favorite [leadpages.net]

My Top 3 Choices:
  1. Lead pages
  2. Unbounce
  3. instapage
Why I like [OK love] leadpages?

Leadpages generates leads and sales for your business on the web, in emails, via text messaging, and on social media. You have the ability choose from hundreds of mobile-responsive landing page templates for every industry. Each one is designed to get more customers to join your email list, sign up for your event, or buy your products.

Why Else? 
Free, Free, Free

Lead Pages offers a ton of Free Stuff.

Webinars: They host numerous webinars for not only how to set up lead pages, but how to create your business around the landing pages 


Training Courses: From Email Marketing to Social Media Marketing training course that are free [Did I mention that?]. My favorite is the Facebook advertising training course. You can watch the entire course without even signing up for lead pages.

If you are looking for an easy to use software to generate new leads, close sales and integrate with most marketing platforms, I highly recommend lead page.




To More Leads,

JB
Blotner Mass Media
901.568.4800







Get An Landing Page-Free-When You Sign Up For One of Our Packa ges

Blotner Mass Media | Jonathan.Blotner@BlotnerMassMedia.com | 901.568.4800 | www.BlotnerMassMedia.com
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