"Research and planning are two of the most important components of communication campaigns, but also two of the most difficult to implement. Without solid research, communication, education and marketing professionals are, at best, making guesses about what messaging, channels, and target audiences will be most effective."
Another presentation I am looking forward to while there is the keynote address by Michael Hoffman. In a recent pre-conference Q & A, he spoke of the Internet of Things as one area of opportunity for the solid waste industry. If you aren't familiar with this term, read more about it below.
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The Internet of Things
credit: monicaodo / iStock / Getty Images Plus
Prior to SWANApalooza, keynote speaker Michael Hoffman was questioned about what he felt could yield the biggest opportunity for the solid waste industry.
Hoffman's answer? "Integrating the Internet of Things (IoT) and other progressive technologies into the solid waste paradigm."
But what is the Internet of Things? A simple definition from Forbes magazine says IoT is "the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other)."
According to Network World, though, IoT is more than the connection of household devices to a smart phone. And this wider interpretation is probably where Michael Hoffman is headed as he looks at the future of solid waste systems in his keynote address next week. Read on for more.
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