October 7, 2017 - Issue 17-41


Good Afternoon.

This weekend marks the one-year anniversary of my move to Cafayate, the quaint little town in northwest Argentina where I now make my home. 

After a wonderful visit with my family and friends in New Hampshire and Pennsylvania, I returned home at the beginning of August. We've had a very peaceful winter and early spring with very few people in La Estancia de Cafayate (LEC), the lovely resort at the edge of Cafayate in which my residence is located. Even a number of the townspeople have been away and the remaining ones have stayed pretty quiet.

As much as the tranquility is enjoyable, it's wonderful to see people filtering back in. By the end of October, nearly all the "full-time" (minus only several weeks to a few months of visiting elsewhere in the world) residents will be back at LEC. The social life will pick up, there will be more golf matches, more activity at our lovely spa, and things will feel more like I was accustomed to during my shorter visits over the past few years, always during the livelier months of the year. 

In November we'll have back to back events with many visitors. In the second week of the month, we'll welcome prospective buyers here to experience a taste of what LEC life is like. The Owners' Event, in the third week of November, is designed to welcome our many absentee owners here to reconnect with each other, learn what developments have taken place at LEC, and of course make new friends. Many will show up with guests in tow. An exciting month! 

As always, I welcome inquiries about LEC, what's available for investments here, or just to visit and see what this lovely corner of the world is all about. Please get in touch with me if that's in the cards for you. I'll welcome the opportunity to show you around!

This week, my business thoughts return to one of my favorite topics - leadership. We'll examine a trait of many powerful leaders which may surprise you. It's nearly invisible as an effective leader moves through the days, months and years of his or her accomplishments. When you look back at the lives of some of the most powerful leaders in business, world affairs, and at their personal lives, the characteristic that stands out is...humility. While there have been flamboyant leaders who accomplished many things, some of the most effective people have been distinctly humble. 

We'll take a deeper look at this aspect of leadership in a few further comments by me and an article by Justin Bariso.

Please read on, and enjoy!

John Stevens at Unity Copywriting
Marketing Support for the Business Coaching Industry

Visit our website -  www.unitycopywriting.com

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943


Please Help me Spread my Message Where It's Welcome

Please remember to pass this letter along to anyone you think will enjoy and benefit from it, and/or might like to receive my messages every week. Just click the "" link at the bottom of this one, or here. If this message was forwarded to you, and you'd like to join us regularly, please click on the "SIGN UP FOR EMAILS" link below or here. You'll be automatically added to my mailing list, and I guarantee that will not generate other promotions. Your privacy is of the utmost importance to me. If you'd rather not receive these messages any more, you're welcome to click the "UNSUBSCRIBE" link here or at the foot of this message. I'll miss you, but I'd rather send these ideas to those who find benefit in them.


What's the One Trait Most Noted in Great Leaders?

When we think of the most effective, most-followed leaders in the history of the world, some of the names at the top of most people's list might be Jesus Christ, Mahatma Ghandi, Mother Teresa, and George Washington. All of these people led by example, did not hold themselves above the people they led, and attracted huge throngs of followers.

In this  article by Justin Bariso, we can see the value of humility in leadership. Few results of a person's accomplishments speak louder for their value to humankind than how they were viewed among their followers. In their humility, great leaders become greatly loved by their employees, families and associates. They also develop those with great potential as their successors, since a large part of humility is recognizing one's dispensability. 

Washington Could Have Remained President 
Until He Died

And America would have been far worse off for it - not necessarily during Washington's presidency, but by the establishment of entrenched rulership. It wouldn't have been that different from the England we'd just separated from. 

Who among today's political leaders would, as George Washington did, refuse to stay in the presidency with unanimous support, and insist that a replacement be elected? He recognized, in his humility, that he was dispensable and that the health of the new nation depended on establishing the succession of leadership characteristic of a functioning republic.

We could argue endlessly about where all this has led two and a half centuries later - I'll leave that for another day, and probably another writer. The important point here is that Washington did the right thing for the nation, rather than choosing to bask in the glory people wanted to bestow on him.

People like Lee Iacocca, Jeffrey Immelt, or Donald Trump have achieved some important results for their companies with their flamboyant styles. Few would argue that they made their way without stepping on many people's toes and, almost certainly, crushing the careers of many promising people. This is hardly the way to mentor great successors and endear themselves to their minions.

So enjoy Bariso's article and consider the value of humility in your relationships. If you would like to read of another great example of humble leadership, please check out my account, from a few months ago, of Benno Dorer, CEO of Clorox.

Do More of What  You Love Doing - 
and What
You Get PAID For!

Do you coach business leaders on ways to improve their businesses? If so, when you're face to face, or on the phone, with your clients, that's the work you signed up for, that you love...AND that you get paid for

Writing effective promotional, or even just conversational, material - very important in staying top-of-mind with your prospects and clients - to attract new business takes hard, focused work. If you're doing that writing yourself, it diverts time and attention from your work with the clients you're already helping. Your coaching work, also very demanding, distracts you from your promotional writing, likely making it less effective. I can focus on your promotional pieces while you put your time and effort toward your most important work.

Call Unity Copywriting today and learn how I can eliminate this distraction for you, and keep you in touch with your important sources of business. Let me help you with a regular e-newsletter (similar to the one you're reading - these are my specialty) or other pieces to help you build relationships with your prospects and clients. I'll go to great lengths (not necessary the length of the message, unless you want it that way!) to describe how you serve your clients, and how prospective clients can benefit from working with you

Put My Experience to Work for You...

As a business coach for several recent years, and before that having worked in various operations management roles during a long and varied career, I've been practicing and studying leadership and teamwork for over 45 years. With this background, I'm uniquely qualified to explain the benefits you offer to your clients and prospects. I love writing about this work and I'd love to talk with you about how we can work together to promote your business most effectively. Please let me hear from you!

I Welcome  Your Thoughts!

How's your humility? How  about those around you - in your business life and in your personal life? I'll be most interested in any thoughts or comments that spring up for you relative to these questions, and/or what you think of the entire topic.

Do the ideas in any of my messages contribute to making your life and business more enjoyable and effective...or, do you have some reservations about them? I very much look forward to hearing your thoughts and experiences and learning from them. 

If you email or text me whatever's on your mind, please give me a phone number or a Skype address, or send me a Skype contact request (see my Skype address below), and mention that you read my newsletter. It's really important to mention this - with all the spammers, phishermen, etc. out there, I'm very selective about my connections on networking services. If your name is unfamiliar to me, I'll consider your contact request when you tell me the reason you want to connect with me, and...

Conversations are often necessary to discuss complex ideas. Conversations occur only in real-time, two(or more)-way exchanges; hence my request for your call or the information I need to call you - this will allow us to have a real conversation about your thoughts. Email and other forms of one-way communication are data transfers, and very useful for many types of communication. However, they are extremely limited in their ability to convey the ideas, emotions, and inflections that characterize conversations (it's estimated that words, which are the total content of an email, convey only about seven percent of the total import of a message - sure, you can add emoticons, which help marginally, so maybe the percentage becomes 10 or 12 - still very limited). So please call me or tell me how to call you.  Just dial 603-835-3215 or 814-590-3854 if you're in the United States or Canada. Of course, if you call from outside North America, you'll need the +1 prefix. If you're calling from Argentina, you're welcome to call my Argentine number, +54 9 3868 459586.

Help me Spread my Message Where It's Welcome...
If you know someone you think will find value in the ideas I discuss each week, I encourage you to forward this to them, using the " " link here or at the end of this message. If this was forwarded to you, and you'd like to hear more, please click the " SIGN UP FOR EMAILS " link below, or here. You'll be automatically added to my mailing list, which I  never  sell, rent, or even add a name to without permission. Your privacy is enormously important to me.

On the other hand, if you'd rather stop receiving these messages, simply click the " UNSUBSCRIBE" link here or at the bottom of this message. I'll promptly remove you from the list...and I promise you won't hurt my feelings. It's my desire to send these ideas only to people who find them valuable.

Join me here again next week for more unique ideas on life and business...and  thanks for reading this week's letter.

Have a wonderful week , and contact me  to discuss how we can join forces to add value to what  you  do. Our investigation as to how we can mutually benefit from working together is totally on me - no obligation or cost will arise from that conversation. You won't pay me a dime until you hire me to write something for you.

Be well, my friends.
John Stevens
Marketing Support for the Business Coaching Industry

Visit our website - www.unitycopywriting.com

Office and cell phone: 814-590-3854 or 603-835-3215 
In Argentina: +54(country code) 9 3868 459586
Skype:  johnbstevens1943

About John
Throughout a career spanning over 45 years my  management style has been one of building teams to bring several competent people together to focus on a common objective. 

As I transition to life in the Argentine outback, my focus will shift to helping other business coaches and advisers get their message out to their prospective clients. With my first-hand knowledge of the benefits of effective business coaching, I am uniquely qualified to work with business advisers of all stripes convey their message.

Contact Info
John B. Stevens, Freelance Copywriter

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