Fundraising Strategy • Campaign Planning • Board Engagement

Hello Friend,

Every July, nonprofit leaders eagerly scan the headlines following the release of the Giving USA Annual Report on Philanthropy. “Giving is up” sounds like encouraging news. Yet many organizations continue to struggle with donor retention, fundraising capacity, staffing shortages, and growing community needs. How can both be true?

The answer is that Giving USA remains the nation's most respected benchmark for charitable giving—but like every benchmark, it has limitations. Understanding both what the report measures and what it does not measure is essential for nonprofit leaders making strategic decisions.

Read my latest blog: What the Giving USA Report Isn't Telling Us

Warm regards,

Tracy Connelly, CFRE

5 Questions Every Nonprofit Should Be Asking

Are we acquiring enough new donors?
Are we retaining the donors we already have?
Are we intentionally cultivating DAF and QCD donors?
Are we overly dependent on a handful of donors or events?
Are we investing in technology that improves fundraising—not just marketing?

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Legal Disclaimer: The information provided in websites, newsletters, blogs, and related communications from Tracy Connelly Philanthropy LLC is for general informational and educational purposes only. It is not intended as legal, tax, accounting, or financial advice and should not be relied upon as such. Every nonprofit organization has unique facts and circumstances. You should consult with qualified legal, tax, accounting, or other professional advisors before making decisions regarding your organization's governance, compliance, fundraising, or operations.