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Why Everyone Is Talking About DTC National

This issue is focused on one thing: why the 2026 DTC National, continues to be the defining event for patient marketing. As the industry faces increased scrutiny and change, this edition highlights how leaders are responding and why coming together in Boston matters now more than ever.

Inside the Issue:

• The origin and staying power of DTC National after 25 years
• Why this year’s conference matters more given today’s environment
• Key regulatory and MLR updates impacting patient marketing
• Standout case studies including Cologuard and Novartis
• How brands are using digital, social, and influencers more effectively
• What attendees really gain from being in the room
• Real examples of connections turning into business results
• …and more

All of these themes come to life at DTC National, where pharma leaders go deeper on the strategies, challenges, and opportunities shaping DTC today. If you want to stay current, learn from the best, and connect with the people driving the industry forward, this is the place to be.

Carolyn Austring

Executive Director, Marketing, Oncology

Bayer

Speaker - Main Agenda



Sean Cunningham

President & CEO

VAB

Speaker - Main Agenda

Jeremy Truxal

VP of Marketing, Cologuard

Exact Sciences

Speaker - Main Agenda



Randy Keim

Senior Director, HCP & Consumer Marketing

Sanofi

Panelist - Main Agenda

Denise Campbell

VP Marketing Strategy, US Oncology and Enterprise Partnerships

Novartis

Speaker - Main Agenda

Kristine Saffrin

Associate Marketing Director, Patient Marketing

Alexion, AstraZeneca Rare Disease

Panelist - Main Agenda

Annie Foster

Group Director of Social Media Creative

Omnicom Health

Speaker - Main Agenda

Jason Alongi

Senior Director Consumer Marketing

Tarsus Pharmaceuticals, Inc.

Panelist - Main Agenda

Patrick James Lynch

CEO

Believe Limited

Speaker - Main Agenda

Jim Potter

Executive Director

Coalition for Healthcare Communication

Speaker - Main Agenda

Olivier Chateau

CEO

Health Union

Moderator - Main Agenda



Frank Chipman

Managing Director

Advanced Insights and Marketing

Moderator - Main Agenda

The Regulatory Crossroads: What FDA Action Means for DTC

Creative That Breaks Through the Formula

AI in Action: From Concept to Approval

Beyond Television: The Expanding Media Mix

Culture, Celebrities, and Influence in Healthcare

Patient Storytelling That Drives Action

Reaching Diverse and Underserved Audiences

Real-World Case Studies from Leading Brands

Interactive Breakouts: Practical Solutions for Marketers

Networking and Awards Celebrations

Reserve Your Spot

Registration is open, and space is filling quickly!

• Secure access to all agenda sessions
• Join hundreds of senior DTC industry peers
• Attend multiple award ceremonies under one roof
• Lock in hotel rates before blocks sell out

Why the 2026 DTC National Matters More Than Ever

• Regulatory Uncertainty – Prepare for potential DTC bans & policy shifts
• Industry Evolution – Unlock the power of AI, omnichannel engagement, and patient-first marketing
• Unmatched Networking – Exclusive opportunities to connect with top pharma leaders
• Celebrate Excellence – Honor award-winning campaigns, creative innovators, and top marketers