Whelen Engineering Launches Brand Advancement Strategy to
Build on Tradition and Position for the Future
Whelen Engineering Launches Brand Advancement Strategy
Whelen Engineering Launches Brand Advancement Strategy to Build on Tradition and Position for the Future

Chester, CT, March 2, 2017 - Whelen Engineering today introduced a new logo as a component of a comprehensive strategy to support its role as a leader in the emergency warning industry. An integral component of Whelen's brand advancement initiative is a new tagline: Trusted to Perform


This centerpiece of the new identity embodies Whelen's core message and its internal value as a company. Trusted to Perform is designed to communicate the value and impact of a Whelen product in a global marketplace.

Whelen exists to protect people when lives are on the line. Whelen products have always been trusted to perform in the most demanding situations, just like the people who use them. Trusted to Perform expresses the integrity of Whelen employees and the quality of their products.

The initiative launched in early 2016 with a brand discovery phase that involved gathering research data from employees, distributors, and end users. The second and third phases of the project have involved the development of an updated visual and written identity.

"Whelen has a compelling story to tell as a family owned, United States manufacturing company. With this tagline, we are telling that story with greater clarity, impact, and reach," said George Whelen V, President and CEO of the company.
Trusted to Perform

Engineering excellence, dedication to quality, exceptional sales and service, and constant innovation make Whelen Trusted to Perform.

People of Whelen

Whelen products are manufactured in America by over 1,500 workers who take great pride in the work that they do to keep people safe. They're serious about the trust placed in them by those who use Whelen products every day when lives are on the line.

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About Whelen Engineering

Whelen Engineering designs and manufactures reliable and powerful warning lights, white illumination lighting, sirens, controllers, and high-powered warning systems for Automotive, Aviation, and Mass Notification industries worldwide. With two state-of-the-art facilities in Connecticut and New Hampshire, Whelen has the largest design staff in the industry and over 1,500 employees, all dedicated to producing products that people count on when lives are on the line. On the road, in the air, and around the world, Whelen is trusted to be seen, trusted to be heard, trusted to perform.
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