April 2020
 

COVID-19 changes everything, for us and our customers. This month we offer three things you can do to make sure your product and marketing priorities are in lockstep with the new priorities of your target customers.

We're also offering a free 30-minute webinar on April 23rd to help you become a star problem-solver by shifting your focus from customer problems to customer outcomes. 

Enjoy our April issue.






High Octane Product Management Blog
  • What to Do When Customer Priorities Have Been Thrown into a Tailspin!
     
  • Is It Easier to Position Products You Haven't Built Yet?
  • Situational Competitive Battle Cards: Why Sales Loves Them!
     
The Product Management Playbook
  • Three Ways Product Management Can Improve Its Reputation & Influence
WEBINAR
  • How to Become a Star Problem-Solver By Focusing on Customer Outcomes!

SHARPEN YOUR SKILLS While You Shelter in Place
  • $99 Online Training & Certification Until April 30, 2020

FREE WEBINAR
How to Become a Star Problem-Solver By Focusing on Customer Outcomes!
 
April 23, 1:00 ET

In this 30-minute webinar, you'll see real-world examples that illustrate how the context of a typical customer problem completely changes when the focus is on outcomes instead of just the problem itself.

Learn how a stronger focus on customer outcomes helps you uncover and solve higher-impact problems and deliver solutions with greater strategic value to the customer organization and yours.

REGISTER
High Octane Product Management Blog
 
What to Do When Customer Priorities Have Been Thrown Into a Tailspin!

If there was ever a time to make sure your product priorities and marketing messages are in lockstep with the new priorities of your target customers, it's now. Here are three things you should do ASAP.

Is It Easier to Position Products You Haven't Built Yet?

I noticed a strange trend early in my product management career. People in marketing, sales and even on our product teams could position products we hadn't built yet and do it with remarkable clarity. We weren't nearly as good positioning products we already had. I still see it with many of our clients today. What's going on?

Situational Competitive Battle Cards: Why Sales Loves Them!

The one thing salespeople hate (other than losing) is situations where they're unprepared to react to a competitive missile that comes out of nowhere. Situational competitive battle cards reduce the odds of that happening by helping salespeople keep the discussion focused on business outcomes versus products.

Product Management Playbook
Reputation & Influence
Three Ways Product Management Can Improve Its Reputation & Influence

If your product management team wants to take its reputation and influence to the next level, here are three areas that will give you the biggest bang for your effort.

In the Trenches FAQs
Product Release Schedule vs. Roadmap!

Is there a difference between a product release schedule and a product roadmap? People seem to use them interchangeably.
 

SHARPEN YOUR SKILLS
While You Shelter in Place

We're giving back during these unprecedented times to help you stay at the top of your game! 

Get a 1-month subscription to Product Management University On-Demand for only $99 (regularly $495) including Certification. Sample each lesson for free.

Video instruction, B2B examples, hands-on exercises and templates. Take each lesson as many times as you like! Offer good through April 30, 2020. No expiration on the certification exam.


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