by Nimesh Dinubhai
Today, the competition amongst the hotels and OTAs has always been all-time high. Every traveler prefers to book his stay through online as it is a convenient way of booking. That's why, it becomes very crucial for every hotel owner to own a website. By owning a site, you can encourage the tourists to book your rooms from any part of the world. However, most of the internet savvy people are afraid of data breach. Keeping in the mind this issue, the major search engine – Google has come up with a significant update for the users of Chrome. The websites having SSL certificates will be marked as secured. Nonetheless, this update is significant for all sites, but for a website collecting any sensitive data, for instance, credit card information, passwords or personal data.
If you don't have an up-to-date SSL certificate on your hotel site, then it may impact upon your bookings. Google Chrome will display 'not secure' status in the address bar. So, it will be a warning for the guests that your website is not safe for browsing. As the resultant, it may reduce inquiries, traffic and potentially a drop in bookings through online.