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Hi Cindy,

In the past, I haven’t talked about Texting (SMS) as a B2B digital marketing form because it hasn’t typically been used for Business-to-Business (B2B). B2Consumer has used it successfully for several years. The thought behind its usage by B2B has changed some. It’s still early but read below to learn more.

Have you noticed that when you do a Google search, that lucky top spot shows the answer to your question without clicking through to the website? It turns out that the top location may not be fortunate for the website. Read about what happens when Google takes your clicks.

A big holiday is this weekend. While you enjoy your family get-togethers and good weather (fingers crossed), please remember those who died fighting for our country. We owe them so much.


Cindy Neky

Marketing Pathways


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