Can I Get A Hero?

Hello Ryder,

Who are the heroes in our society?


When a society celebrates a hero, it is a reflection of its values and priorities. Heroes provide a guidepost against which to measure our aspirations and help us make decisions about right or wrong. Heroes are virtuous and, therefore, should command respect.


Yet, heroes are complicated. As a result of our varied viewpoints, standards and mores, we differ in whom we elevate to the level of hero. Plus, by nature of the fact that heroes are human, they have flaws. And while sometimes the actions outweigh the flaws, the microscope of today’s media and social media environment can quickly surface those flaws, resulting in heroes being canceled or tarnished. 


And as our society becomes more polarized, we find people ripping heroes apart, making it hard to agree on what a hero is, or what heroic actions look like. There is danger in that. Our inability as a society to share widespread agreement on who is a hero means we have no guidance on how to mimic hero behavior, or what heroic actions look like. I sometimes wonder if this is an element of what is happening when an innocent person is being beaten on a subway while onlookers do nothing - except take video.


Our local communities stand a better chance of finding and surfacing heroes. Cities would be well-served to identify and support everyday people doing good deeds that reflect the best of our cultural and social values. Cities may want to give thought to how they bend community culture by intentionally celebrating acts of courage, kindness, bravery or selflessness to help set a tone for their community. 


My neighborhood has a Facebook group. Someone recently posted that her dad, who had fallen ill and that she had been helping rehabilitate over the past year, was finally healthy enough to move into his own low-income senior apartment. She reached out to the community to ask for donations for his new home. Within hours, a local interior designer offered to pick up and move in any donations, as well as fill in items that he still needed. Hundreds of members of the community donated household items to him. The outpouring of support and heroic behavior was truly inspiring, and such a refreshing break from the usual “teenagers wreaking havoc” or “suspicious persons in the neighborhood” posts. What an opportunity to highlight residents coming together to help one another out in this small act of heroism!


Your residents are hungry for a hero. They are not likely to find a shared hero on the international or national stage, but your community could very well find one living right next door. Find them. Celebrate them.


Be Heroic,

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Insights

Social Media News to Know: October 2022

The October roundup covers:


  • YouTube launching @handles, allowing all channels to have a unique identifier
  • LinkedIn becoming more accessible by adding automated captions to videos
  • Twitter's addition of a call to action (CTA) button for professional accounts


Get the details.

Control Social Media Chaos with Digital Governance

The past few years have been a fascinating time to watch the explosion of social media adoption in the public sector. Although more agencies are using social media, it can still seem like a lot to handle at times. 


Learn how to control social media chaos.

Nextdoor Announces Ads for Agencies

Nextdoor has announced that public agencies now have the ability to publish ads on the platform. This announcement is a logical and important step for the growing social network


Read more about the update.

News

Claire Torza Promoted to Business Analyst 

Effective October 3, 2022, the promotion is a result of Claire’s substantial career growth, strong project management skills and increased knowledge of the local government sector. Claire is a graduate of Claremont Mckenna College (CMC) where she majored in philosophy, politics and economics.


Get to know more about Claire.

Kylie Benzing Promoted to Business Analyst 

Kylie’s promotion is a reflection of her strong leadership skills, project management abilities and excellent teamwork since she joined the firm as a Junior Business Analyst in June 2021. Kylie has taken on criticals roles in her short time at Tripepi Smith including being primary staff for TS Talent Solutions, diving into a series of redistricting projects and taking on organics recycling work.


Read about Kylie's background.

Client Highlight: Costa Mesa Sanitary District

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Costa Mesa Sanitary District (CMSD) is an independent special district that encompasses the city of Costa Mesa, small portions of Newport Beach and unincorporated Orange County. 


Tripepi Smith Principal Jennifer Nentwig, Senior Business Analyst Kaitlyn Wu and Junior Business Analyst Molly Alvarado assist the District with SB 1383 education and outreach.


Learn more about #TripepiSmithVIP, Costa Mesa Sanitary District.

Talent On Tap

Melanie Moore is a driven and detail-oriented team player with a background in financial research and marketing. She graduated from Claremont McKenna College with a Bachelor of Arts degree in Economics. 


Her client work includes: Climatec, City of Palm Desert, City of Arroyo Grande, City of Tustin, City of Livermore, City of Daly City, City of Independence, City of Hawthorne and City of Pinole.

Meet Our Whole Team
Tripepi Smith provides marketing, technology and public affairs solutions for private companies and public agencies. Whether you're redoing your website, driving an email campaign or shooting a video, Tripepi Smith can help.
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Meet Tripepi Smith
Watch our company culture and #TeamTS interview series called 'Meet Tripepi Smith' to learn about the people, culture and values that drive our firm.

Our 'Meet Tripepi Smith' video series shows you what goes on behind the screen at one of California's leading marketing-technology-public affairs firms.

Civic Business Journal
Civic Business Journal reports on the people, companies and solutions that make local government in California more effective.


Looking for photos from your favorite events? Try the CBJ Photo Gallery.

California JPIA Analyzes A New Change to California’s Marijuana Law That Will Impact Employees Who Use It Outside of Work


Climatec Renews Support for CCMF, Upgrades to Foundation Circle Sponsor


California JPIA Member Rancho Palos Verdes Leads Wildfire Mitigation Efforts on the Palos Verdes Peninsula




California JPIA Promotes Earthquake Preparedness with ShakeOut


CalChoice Associate Members Help Prevent Blackouts through OhmConnect Partnership

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